PathFactory Reviews in May 2025: User Ratings, Pros & Cons

"Pretty cool tool :)"

What do you like best about PathFactory? The customer experience is great! Easy to browse the promotions. What do you dislike about PathFactory? User experience could be better. It's a lot back and forth to build an email/content. What problems is PathFactory solving and how is that benefiting you? Solving Customer experience of our communication. Benefits are the articles - shows in a good way!

"Enable binge consumption!"

What do you like best about PathFactory? Easy to enable teams across marketing to deploy their own lookbooks. Much more engaging experience then a typical website or landing page Very quick to deploy. What do you dislike about PathFactory? They desparately need to enable folders! My team's instance of lookbook is cluttered now and it's too hard to quickly grok which key topic areas we have which lookbooks for, which GEO are using them etc. Metrics need to be more holistic. Don't just give a ...

"Loving LBHQ"

What do you like best? It takes just minutes to add content and create a content experience using LBHQ. We've seen that additional content added to each program has generated a 32% increase in views. Previously that number was 0% as we only tracked the download of a PDF. The company offers service and support that makes our purchase worth every penny. We're very happy we've chosen to give the platform a try. What do you dislike? The organization of the content experiences are a bit clunky. ...

"Loving LBHQ"

What do you like best about PathFactory? It takes just minutes to add content and create a content experience using LBHQ. We've seen that additional content added to each program has generated a 32% increase in views. Previously that number was 0% as we only tracked the download of a PDF. The company offers service and support that makes our purchase worth every penny. We're very happy we've chosen to give the platform a try. What do you dislike about PathFactory? The organization of the ...

"The best asset delivery tool I've had to date"

What do you like best about PathFactory? It automates opening up the assets on a page together, regardless of the type, allowing the user to binge on all the content instead of taking extra clicks to find the next relevant piece. What do you dislike about PathFactory? We use it in an overlay, which on mobile can make some PDFs hard to read. Recommendations to others considering PathFactory: you need to determine whether the cost yearly is worth it depending on the volume of assets you need ...

"The best asset delivery tool I've had to date"

What do you like best? It automates opening up the assets on a page together, regardless of the type, allowing the user to binge on all the content instead of taking extra clicks to find the next relevant piece. What do you dislike? We use it in an overlay, which on mobile can make some PDFs hard to read. Recommendations to others considering the product: you need to determine whether the cost yearly is worth it depending on the volume of assets you need your customers and prospects to ...

"Everything we hoped it would be..."

What do you like best about PathFactory? The content library is awesome! I love that we only have to input content one time and then that we can use it in all our LookBooks and (I think) see performance for that piece across all LookBooks! The 2.0 platform took some time to get used to but now that I am in it, I like it more. It's more robust and easier to use once you get into it. The new explore and website functionality looks promising and will help us take this tool from being a content ...

"LookBook has changed the way we deliver content"

What do you like best about PathFactory? We love the way you can control the content experience you are giving the user, and we especially like the detailed analytics on the back end. It has helped us fine-tune many campaigns -- chuck the stuff no one likes, and beef up the stuff they respond to. What do you dislike about PathFactory? Some discrepancies in the way LookBook measures form fills compared to our system. Makes that data point hard to pin down. What problems is PathFactory ...

"Great Content Marketing Platform"

What do you like best? Automate the sequence of delivery and turn into buyer What do you dislike? I think it should with Salesforce for better reporting and dashboard. What problems are you solving with the product? What benefits have you realized? Great place for content management and tracks consumer.

"Great Content Marketing Platform"

What do you like best about PathFactory? Automate the sequence of delivery and turn into buyer What do you dislike about PathFactory? I think it should with Salesforce for better reporting and dashboard. What problems is PathFactory solving and how is that benefiting you? Great place for content management and tracks consumer.