PathFactory Reviews in May 2025: User Ratings, Pros & Cons

"Expansion in use of virtual events past the live date"

What do you like best? One of the things i appreciate the most coming from a virtual events standpoint is connecting people with related content to the topic of a virtual event, so they can consume content at their own pace. While meeting your customer where they are is critical to our business, collecting the insights and behavior of our different personas fuels continued growth in our organization. What do you dislike? How complicated it is to load content in and how our content library ...

"Useful tool"

What do you like best about PathFactory? The product is user-friendly. It is easy to update content within the product and easy to customize the target track. What do you dislike about PathFactory? Currently unable to update single content URL, for each new content, forced to create a Target Track to not Pathfactory's name in the URL. Would be great to have the flexibility to set own URL for separate content uploads. Recommendations to others considering PathFactory: Be able to remove old ...

"Never ever have to fill a form again"

What do you like best about PathFactory? Most annoying part for both end users and marketers is having to fill up all those lengthy forms to promote/access any asset. PathFactory does all the magic behind the scene and at the same time you can access more than 1 asset within a single page. What do you dislike about PathFactory? At times end users fail to understand the concept of hosting multiple assets in the same URL and they skip after consuming the first asset in the page. What problems ...

"Great tool for continued engagement and robust content analytics"

What do you like best about PathFactory? We're able to identify hot leads that have actually consumed our content and continued to binge other pieces. We can see stats like average view time, top content tracks, overall content interactions. What do you dislike about PathFactory? We had a hard time integrating it with out attribution tool. Also, it's integration with Marketo is kind of rigid. It passes over values in brackets which breaks with our standard naming conventions. What problems ...

"PathFactory helps you accurately analyze viewer participation and gauge visitors' true habits."

What do you like best? I like that PathFactory allows you to obtain more insight into your readers habits. By viewing binge rates with specific visitor and visitor engagement information, you can see who is truly engaged with your content. The unique ability to see how long (in seconds) each visitor is in an asset is amazing for our marketing purposes. What do you dislike? In order to fully digest the analytics, I wish pathfactory came with preset and formatted reports that you could then ...

"PathFactory helps you accurately analyze viewer participation and gauge visitors' true habits."

What do you like best about PathFactory? I like that PathFactory allows you to obtain more insight into your readers habits. By viewing binge rates with specific visitor and visitor engagement information, you can see who is truly engaged with your content. The unique ability to see how long (in seconds) each visitor is in an asset is amazing for our marketing purposes. What do you dislike about PathFactory? In order to fully digest the analytics, I wish pathfactory came with preset and ...

"Digital body language"

What do you like best about PathFactory? The ability to track a users behavior and performance What do you dislike about PathFactory? Some of form looks and feel isn’t the most effective What problems is PathFactory solving and how is that benefiting you? Being data driven and having the real-time insight for planning is crucial

"Digital body language"

What do you like best about PathFactory? The ability to track a users behavior and performance What do you dislike about PathFactory? Some of form looks and feel isn’t the most effective What problems is PathFactory solving and how is that benefiting you? Being data driven and having the real-time insight for planning is crucial

"Fantastic"

What do you like best about PathFactory? The platform is the easiest app I've used to date. So intuitive, easy. Some bugs, but they're very responsive to feedback. So easy to add content and create experiences. They've thought of so many things with the settings. Huge improvement for our users to binge content - and see all the metrics of time spent, number of assets viewed, etc. Customer Success and Support teams are fantastic. Cory G, our Account Exec, was the best AE I've ever worked ...

"LookBook—an exciting way to present content."

What do you like best about PathFactory? I like that LookBook has a couple different options for how you can display the content, plus so many different options for transitions, callouts, forms, etc. What do you dislike about PathFactory? I dislike the fact that SEO doesn't really seem to come into play with LookBook. Are search engines really able to crawl any info. from LookBook? What problems is PathFactory solving and how is that benefiting you? We are trying to make content flow from ...