PathFactory Reviews in May 2025: User Ratings, Pros & Cons

"Great content engagement tool but could be even better"

What do you like best? I love the ease with which people can binge on content Netflix style and the associated reporting and analytics behind it. What do you dislike? The lack of customisation on look and feel and the difficulty of marrying website functionality with SEO. Recommendations to others considering the product: There is no better solution for content engagement and reporting. It will be even better if they sort out the SEO issues and customisation on the GUI. What problems are ...

"A great platform for merchandising content"

What do you like best about PathFactory? Being able to present "tracks" of content in a way that feels unforced and helpful is a plus. I see it as the ideal way to encourage clicks and consumption of additional information on a topic. Additionally, the capability to customize presentation of content to a specific company or audience is very helpful - especially from an account-based marketing perspective. Uploading and tagging content + working within the platform is pretty straightforward. ...

"Just as Vital as a Marketing Automations Solution"

What do you like best about PathFactory? PathFactory enables us to easily share content with our customers, creating a path and journey for them to follow - engaging with the content they find most interesting. PathFactory is able to capture a plethora of information that helps inform both marketing and sales decisions. Furthermore, we can provide our known customers with ungagted content - but still have visibility into their activity. Meanwhile providing unknown customers with a taste of ...

"Great product for content-focused B2B brands"

What do you like best about PathFactory? Pathfactory understands the user experience and creates products that have many use-cases. There's no feature that goes unused - it all works together seamlessly and has a place in any content marketing strategy. What do you dislike about PathFactory? There are some reports that I would like to get automatically, but our account manager is great and uses Looker to get us any reporting that we can't get from the tool itself. What problems is ...

"PathFactory excels at content analytics and empowering your content to drive leads down-funnel"

What do you like best? The two things I like most about PathFactory are the ability to present a lot of content in a low-friction environment and with a flexible form strategy and the comprehensive data you get about your visitors sessions with the ability to integrate that data into our lead scoring model, and What do you dislike? A few pain points with PathFactory have been managing our content track library, balancing visits to the pathfactory pages with visits to our web properties, and ...

"Great company, great people, great product"

What do you like best about PathFactory? A lot of care and attention has gone into this product. PF have crafted a solution that is flexible and powerful. I've had numerous discussions with their technical and marketing teams and it's clear that they know what they are doing. We wanted a highly customizable content bingeing platform that integrates well with Marketo and SFDC, and PathFactory clearly beat out the competition. What do you dislike about PathFactory? Honestly not much to say ...

"Responsive Team of Employees!"

What do you like best about PathFactory? Lauren and Tarek have been incredibly helpful in teaching me what I need to know and are quick to reply to my emails, love that! What do you dislike about PathFactory? I wasn't a fan that they didn't have a better way to organize content, but they just released foldering, woo! What problems is PathFactory solving and how is that benefiting you? PathFactory allows us to really customize content to the variety of audiences we're trying to serve and it ...

"The Netflix of B2B content management solutions. "

What do you like best about PathFactory? PathFactory is easy to use and the company is very innovative. They release product updates on a regular basis and they continue pushing the boundaries of "content binging". What do you dislike about PathFactory? It's great that PathFactory is releasing new features on a regular basis, but if you don't have a dedicated resource on your team to truly learn the product, then it's easy to under utilize the tool. Although, we do have a great CSM who is ...

"The Netflix of B2B content management solutions. "

What do you like best? PathFactory is easy to use and the company is very innovative. They release product updates on a regular basis and they continue pushing the boundaries of "content binging". What do you dislike? It's great that PathFactory is releasing new features on a regular basis, but if you don't have a dedicated resource on your team to truly learn the product, then it's easy to under utilize the tool. Although, we do have a great CSM who is always encouraging us to leverage ...

"Expansion in use of virtual events past the live date"

What do you like best about PathFactory? One of the things i appreciate the most coming from a virtual events standpoint is connecting people with related content to the topic of a virtual event, so they can consume content at their own pace. While meeting your customer where they are is critical to our business, collecting the insights and behavior of our different personas fuels continued growth in our organization. What do you dislike about PathFactory? How complicated it is to load ...