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9.4

Spot Score

Pardot

Pardot Reviews in July 2026: User Ratings, Pros & Cons

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4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 51-60 out of 3426

EB

Ethan B

08/13/20

4.5 out of 5

Pardot is a great marketing staple for handling leads

What do you like best? I like the native integration that Pardot has with Salesforce, and all of the automations and campaigns you can connect easily between the two. What do you dislike? The email software and landing pages are archaic. What problems are you solving with the product? What benefits have you realized? I enjoy setting up complex solutions for lead generation including nurture streams, lead scoring, marketing campaigns, dynamic lists, etc.

AI

Administrator in E-Learning

08/13/20

5 out of 5

Working in Pardot has changed my entire career for the better

What do you like best? Very extensive sorting and filtering through their many different tools make it easy to make updates or even target specific prospects. What do you dislike? They seem to focus heavily on releasing the newest and shiniest updates instead of updating some of the smaller issues that already exist in the software. Recommendations to others considering the product: Pardot is a great tool for B2B Marketing but you will need someone who can be an expert in ...

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JX

Jose X

08/03/20

4.5 out of 5

Effective sales traffic due to its splendid marketing automation.

What do you like best? Keeps drip campaigns in place that trigger actions for a convenient sales funnel for us in a beneficial connection, my favorite feature of Pardot is the visual flow of work movement by email, which the system allows us to verify the information to be sent By sending the application, also at the same time see how potential customers will flow due to the large sales contrast, this software is integrated into a platform that makes your synchronizations instantaneous. ...

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UI

User in Financial Services

07/31/20

4.5 out of 5

Pardot is a great tool to automatize your email touches

What do you like best? How I can create engagement journeys and redirect my contact list through different paths depending on their behavior. What do you dislike? I cannot use all Account information from Salesforce. I can only use Contact information. This sometimes requests some workaround to make it work properly. I also would like to have more tools to edit my emails that did not require HTML knowledge. What problems are you solving with the product? What benefits have you ...

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AI

Administrator in Computer Software

07/30/20

5 out of 5

Easy email marketing through Pardot

What do you like best? I like that Pardot is integrated seamlessly with Salesforce and just has a straightforward UI that's usually pretty easy to figure out. Most of the time when I set up a campaign in Pardot, I get to enjoy the "set it and forget it" mentality because I trust the system to keep my custom campaigns running even without actively paying attention to them. It makes lead nurturing a lot easier and more straightforward. What do you dislike? I wish there was better ...

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OM

oleksiy m

07/29/20

3 out of 5

Not the best automation but Salesforce didn`t left you much choice

What do you like best? I like that it speaks to Salesforce and everything is pretty much understandable What do you dislike? The interface, updates, forms, email composing, speed What problems are you solving with the product? What benefits have you realized? I make automated actions for our big database of clients

DR

Debbie R

07/22/20

4.5 out of 5

Easy campaign analysis, and marketing Automation Software.

What do you like best? The tool simplicity is the biggest advantage, Email marketing management, campaigns segmentation, through the tool functional options which ensures that the user gets the best and accurate services. Pardot customer support is very reliable, as the tool makes emails sending to different customers quite simple, as well as Dynamics lists building and also Automated campaigns. What do you dislike? Not much to dislike about the Pardot usability, but the ...

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BC

Berg C

07/20/20

3.5 out of 5

Salesforcepardot as the most complete data warehouse.

What do you like best? This is a corporate email and data storage system. I use it mainly to improve the quantity of items that it provides automatically, but mainly to have the database of customers and important information quickly. What do you dislike? It is difficult to learn, the learning curve is wide and complex, really annoying, but it does not generate extra expenses, it is only a matter of having time and patience with the apprentices. Recommendations to others ...

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UI

User in Medical Devices

07/19/20

3.5 out of 5

Complex but powerful

What do you like best? Automated engagement studios Are beneficial What do you dislike? Limitation on number of active contacts. What problems are you solving with the product? What benefits have you realized? Able to reach prospects that we used to overlook

MT

Michael T

07/17/20

3.5 out of 5

Pardot is a good solution, but not great

What do you like best? Pardot can build out your marketing automation strategy with fairly complex automation rules and scoring/grading criteria. The software has a strong community, Trailblazer, to provide support and solutions. What do you dislike? The software itself is a little clunky and extremely proprietary, therefore it integrates well with Salesforce but not much else. The UI is a mess, nomenclature is inconsistent/confusing and the reporting is just not well thought out ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].