Pardot Reviews in May 2025: User Ratings, Pros & Cons

Complex and cumbersome

What do you like best? I enjoy that the email platform integrates with Salesforce. What do you dislike? Building the emails is very cumbersome and the analytics that result from sends is difficult to read and understand. Recommendations to others considering the product: Experiment with several email campaign managers. Not a great platform if you're not already using Salesforce. What problems are you solving with the product? What benefits have you realized? ...

Salesforce works great as a Sales Platform to track leads, accounts, activities, etc.

What do you like best? Great easy way to track leads, accounts, and activities on accounts for sales and account management purposes. What do you dislike? Can be confusing at times on how to perform certain functions and finding certain items such as tasks, etc. Recommendations to others considering the product: If you need a platform to manage and track accounts this will work great. What problems are you solving with the product? What benefits have you realized? ...

Great Marketing Automation Tool

What do you like best? I really like Pardot Lightning version and it's seamlessness integration with our CRM. It also gives us the opportunity to run reports based on the performance of our email campaigns directly in our CRM. We have been working on customizing the lead and contact layouts in Salesforce so that it also includes all of our Pardot fields where our Sales Team can see in more detail their leads and contacts engagement with our different marketing activities. We are able to ...

Good tool for marketers looking for email marketing and nurture programs

What do you like best? The ability to sync with tools such as Salesforce and GoToWebinar is nice. It is user friendly and makes things like building landing pages with forms very easy. What do you dislike? There are sometimes syncing errors with Salesforce. Recommendations to others considering the product: Be patient with the software in the beginning. Once you get the hang of it, it's a very powerful tool. There is a slight learning curve though. What problems are you ...

Salesforce could do better

What do you like best? I like the integration with Salesforce, it helps Marketing and Sales teams to stay aligned and get the most of the data within those two systems. What do you dislike? It's not as flexible as I expected and the automated flows, the Engagement Studio, are not as powerful as other solutions in the market. The worst is not being able to set date and time per step, you have to set the days of the week and time to send when creating the flow and all the steps are ...

The best marketing software

What do you like best? The user interface is really easy to navigation and understand; more than 200 of us were able to easily teach our subscribers to use this tool. Experienced customers have had the opportunity to move from the current system, which is complex, to Pardot with access hours that are fast and require no training. What do you dislike? The inability to send emails quickly is an update for unsubscribe and customers. No connection is needed. A feature of the ...

Excellent marketing automation platform

What do you like best? Pardot has empowered us to work together as sales and marketing team in our organization. It has enabled us to reach potential customers giving them an opportunity to build trust on our products. Presence of features like email marketing and lead nurturing has enabled our team members to reach more clients increasing our sales. What do you dislike? I have nothing to dislike about this platform. It has really helped our company as far as marketing is ...

Strong on integration, limited on featureset

What do you like best? Because of Pardot's tight integration with Salesforce, we were able to get up and running successfully with minimal effort in about 10 business days. It is intuitive enough that a team experienced with other automation tools will likely not need PS support or dedicated training. What do you dislike? The Pardot feature set is not on par with that of Eloqua or Marketo. Many more nuanced capabilities, like Pardot's automation rules, require extensive manual ...

Easy to learn, but could make improvements.

What do you like best? I like that it is innately integrated within Salesforce. My company uses Salesforce for everything, so that we can see website and marketing activity on Salesforce because of Pardot is very useful. What do you dislike? Sometimes the data just doesn't make sense. There seem to be bugs where it just doesn't sync with Salesforce as well as it should. I also think there are not enough support articles and the Pardot support for when I can't figure out how to work ...

good for VC size company

What do you like best? naturally it is has a good integration with Salesforce CRM - no surprise. And basic functionality is solid with very little training. What do you dislike? Reporting is very limited and an advanced marketer will have significant challenges with getting valuable insights (if you run multiple campaigns at the same time) Recommendations to others considering the product: improve your customer support -- you have NONE. the best way for people to know ...