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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 501-510 out of 3426

A

Anonymous

01/10/19

5 out of 5

Great Email Marketing Tool if you are using Salesforce CRM

What do you like best? Automation and segmentation rules are the best term to describe to use this tool. I like it's form handler feature which let's you to do everything that you want to do with like progressive profiling, field dependency , etc. It's kiosk mode option is great when we are at trade show or expo. What do you dislike? i just hate its limitation of automation rule for enterprise edition just 150. Recommendations to others considering the product i have used many ...

Read more

A

Anonymous

01/10/19

5 out of 5

Great Email Marketing Tool if you are using Salesforce CRM

What do you like best? Automation and segmentation rules are the best term to describe to use this tool. I like it's form handler feature which let's you to do everything that you want to do with like progressive profiling, field dependency , etc. It's kiosk mode option is great when we are at trade show or expo. What do you dislike? i just hate its limitation of automation rule for enterprise edition just 150. Recommendations to others considering the product i have used many ...

Read more

A

Anonymous

01/08/19

3.5 out of 5

Good B2B Email Marketing Platform

What do you like best? Pardot is a pretty easy to use platform for email marketing especially if you need to rely on its template designs for your emails. In fact, Pardot really excels in email marketing in terms of marketers being able to send out list emails or make templates available in Salesforce to users. Another area where Pardot excels is lead scoring and grading. It's pretty simple to get this setup in Pardot and makes changes in real-time. Although I wish it didn't ...

Read more

A

Anonymous

01/08/19

2.5 out of 5

Lacking as a Standalone Marketing Automation Platform

What do you like best? Integration with Salesforce and Google Products. What do you dislike? Not easy to sync up with other systems, Salesforce is so powerful but not everything carries over seamlessly. Recommendations to others considering the product Do your research. Other systems accomplish much more for less. What business problems are you solving with the product? What benefits have you realized? Email, lead nurture, prospecting.

A

Anonymous

01/08/19

2.5 out of 5

Lacking as a Standalone Marketing Automation Platform

What do you like best? Integration with Salesforce and Google Products. What do you dislike? Not easy to sync up with other systems, Salesforce is so powerful but not everything carries over seamlessly. Recommendations to others considering the product Do your research. Other systems accomplish much more for less. What business problems are you solving with the product? What benefits have you realized? Email, lead nurture, prospecting.

A

Anonymous

01/08/19

3 out of 5

Only marketing software that integrates with sales process

What do you like best? Only marketing software that integrates with sales process That's makes pardot very powerful in its ability to gain more leads with statistical significance from existing sales cycles What do you dislike? Pardot is definitely not intuitive and UI more similar to salesforce. What business problems are you solving with the product? What benefits have you realized? Email campaigns

A

Anonymous

01/08/19

4.5 out of 5

Very good program- wish it had a little more.

What do you like best? I love how user friendly it is, and how you can access most everything from the landing page. What do you dislike? I dislike how there aren't trainings on it for people who aren't a part of salesforce. I myself, work for a company who uses salesforce, but I do not personally have access to salesforce. Therefore, I cannot access the trainings from pardot, and I wish I could. Recommendations to others considering the product Reach out to the company. They have ...

Read more

A

Anonymous

01/08/19

4.5 out of 5

Very good program- wish it had a little more.

What do you like best? I love how user friendly it is, and how you can access most everything from the landing page. What do you dislike? I dislike how there aren't trainings on it for people who aren't a part of salesforce. I myself, work for a company who uses salesforce, but I do not personally have access to salesforce. Therefore, I cannot access the trainings from pardot, and I wish I could. Recommendations to others considering the product Reach out to the company. They have ...

Read more

A

Anonymous

01/08/19

3 out of 5

Only marketing software that integrates with sales process

What do you like best? Only marketing software that integrates with sales process That's makes pardot very powerful in its ability to gain more leads with statistical significance from existing sales cycles What do you dislike? Pardot is definitely not intuitive and UI more similar to salesforce. What business problems are you solving with the product? What benefits have you realized? Email campaigns

A

Anonymous

01/08/19

3.5 out of 5

Good B2B Email Marketing Platform

What do you like best? Pardot is a pretty easy to use platform for email marketing especially if you need to rely on its template designs for your emails. In fact, Pardot really excels in email marketing in terms of marketers being able to send out list emails or make templates available in Salesforce to users. Another area where Pardot excels is lead scoring and grading. It's pretty simple to get this setup in Pardot and makes changes in real-time. Although I wish it didn't ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].