Pardot Reviews in July 2026: User Ratings, Pros & Cons

Works like a charm

What do you like best? The ease of use as it is so simple and easy to use Pardot. What do you dislike? It would be great if we could edit email templates in full screen. Recommendations to others considering the product It's a no brainer because you will never encounter issues or bugs while using Pardot. What business problems are you solving with the product? What benefits have you realized? Email marketing and we're getting more and more website traffic thanks to Pardot's ...

Great for Marketing Automation

What do you like best? The Engagement Studio is an amazing way to plan and execute the buyer journey. What do you dislike? The email creation is a little limiting. Recommendations to others considering the product It is a great Marketing Automation tool that helps your strategic marketing efforts, whether is be Campaign Marketing, Account Based Marketing, and Marketing Research via surveys. What business problems are you solving with the product? What benefits have you realized? ...

The possibilities with Pardot and Salesforce are pretty hard to beat

What do you like best? I love that you can tie into custom objects which is essentially opening up the API with the limited out of the box connectors Pardot has. This allows me to build automation with our entire Marketing Stack. As long as we can tie those things to Salesforce, I can use them in Pardot. I love the scoring categories and the ability to customize and adjust the scoring. I love the custom redirects and the ability to use those to track engagement on channels that are ...

Organized Automation

What do you like best? Engagement Studio makes it easy to set up drip campaigns for our contacts. We can segment based on industry, department, time as a contact, etc. The UX of Engagement Studio is also user-friendly. I also like the automation rules because they allow you to use logic statements to apply actions to your contacts. What do you dislike? It would be nice to have a carbon copy option when sending an email so I could include some emails of coworkers so I don't have to ...

Sounds promising, but difficult to work with

What do you like best? That it links to Salesforce CRM and is supposed to make life easier What do you dislike? The people who sell the product who cannot use it themselves What business problems are you solving with the product? What benefits have you realized? Marketing automation and lead nurturing

Great for marketing automation with emails

What do you like best? Great for email marketing campaigns that follow through a cycle. What do you dislike? Sometimes emails wouldn't trigger and send in our drip campaigns. Recommendations to others considering the product Great for email drip campaigns for clients who send out a lot of lead emails. What business problems are you solving with the product? What benefits have you realized? Sending emails automatically through a drip system. Helps our clients gain customers.

Great for marketing automation with emails

What do you like best? Great for email marketing campaigns that follow through a cycle. What do you dislike? Sometimes emails wouldn't trigger and send in our drip campaigns. Recommendations to others considering the product Great for email drip campaigns for clients who send out a lot of lead emails. What business problems are you solving with the product? What benefits have you realized? Sending emails automatically through a drip system. Helps our clients gain customers.

Very user-friendly and intuitive tool

What do you like best? Pardot is very user-friendly and makes it easy to onboard and guide yourself through various processes. What do you dislike? Their customer support is always nice, however, sometimes it feels like you have to call multiple times or reach out to different people to get the right answer. Most of the initial answers are very high-level and since the company I work for is on a premium plan, we were hoping to get a little bit more customized and individual ...

Very user-friendly and intuitive tool

What do you like best? Pardot is very user-friendly and makes it easy to onboard and guide yourself through various processes. What do you dislike? Their customer support is always nice, however, sometimes it feels like you have to call multiple times or reach out to different people to get the right answer. Most of the initial answers are very high-level and since the company I work for is on a premium plan, we were hoping to get a little bit more customized and individual ...

Strong Marketing Automation Choice

What do you like best? It has all the bells and whistles you could want in a Marketing Automation tool. Nice Salesforce integration and other connectors. What do you dislike? Sometimes you need to jump around the product to complete marketing workflows. Could be more intuitively designed. What business problems are you solving with the product? What benefits have you realized? Capturing leads on our website, tracking them, campaign ROI -- all the components of a great inbound ...