Pardot Reviews in July 2026: User Ratings, Pros & Cons

Pardot is the anchor for our marketing process

What do you like best? The scoring and grading functionality of each lead What do you dislike? The attribution model is to simple. It needs to be updated today's modern Omni channel approch What business problems are you solving with the product? What benefits have you realized? Driving revenue growth through demand generating marketing initiaties

Email insights

What do you like best? Insights into email deliver-ability, opens, clicks, and web visits. What do you dislike? Limited reporting functions, inability to designate which fields to pull in/out and ability to filter on desired data. Ideally, I'd love to see a report that display all prospects who received an email with a designation therein of who opened and clicked. Having to toggle back and forth is cumbersome. What business problems are you solving with the product? What benefits ...

Great features for marketing automation

What do you like best? The multiple scoring categories, repeating nurture programs, and the new Connected Campaigns to get more reporting directly on the Campaign page, right in Salesforce where you need it. Adding the B2B Marketing Analytics tool to the mid- and top-level packages was a great move. That's the reporting power that my clients want today. And that tool runs on the Einstein engine, so it is the most powerful reporting available for Pardot. What do you dislike? The ...

Works like a charm

What do you like best? The ease of use as it is so simple and easy to use Pardot. What do you dislike? It would be great if we could edit email templates in full screen. Recommendations to others considering the product It's a no brainer because you will never encounter issues or bugs while using Pardot. What business problems are you solving with the product? What benefits have you realized? Email marketing and we're getting more and more website traffic thanks to Pardot's ...

The possibilities with Pardot and Salesforce are pretty hard to beat

What do you like best? I love that you can tie into custom objects which is essentially opening up the API with the limited out of the box connectors Pardot has. This allows me to build automation with our entire Marketing Stack. As long as we can tie those things to Salesforce, I can use them in Pardot. I love the scoring categories and the ability to customize and adjust the scoring. I love the custom redirects and the ability to use those to track engagement on channels that are ...

Pardot stands out above the rest!

What do you like best? Pardot makes it easy to see campaign responses, set up landing pages, launch email campaigns, and see results from various marketing objectives. The UI and menu structure is very straight forward and the user community is very active. After setting up templates, the creation of marketing assets is simple, I can launch a landing page in mins. What do you dislike? Their ad personalization features involve some customization work, but I won't know the extent until ...

Robust simple to use CRM

What do you like best? I like that simple tasks are easy to use on pull down menu and the Salesforce Trailblazers group to help with questions. I also like the intuitive menu format. What do you dislike? I would like to see a modified desktop format. I wish there were more choices on the front end menu. Some of the fields are not logical in all cases. Recommendations to others considering the product This CRM aligns beautifully to Salesforce and we highly recommend! What business ...

Great features for marketing automation

What do you like best? The multiple scoring categories, repeating nurture programs, and the new Connected Campaigns to get more reporting directly on the Campaign page, right in Salesforce where you need it. Adding the B2B Marketing Analytics tool to the mid- and top-level packages was a great move. That's the reporting power that my clients want today. And that tool runs on the Einstein engine, so it is the most powerful reporting available for Pardot. What do you dislike? The ...

Great for Marketing Automation

What do you like best? The Engagement Studio is an amazing way to plan and execute the buyer journey. What do you dislike? The email creation is a little limiting. Recommendations to others considering the product It is a great Marketing Automation tool that helps your strategic marketing efforts, whether is be Campaign Marketing, Account Based Marketing, and Marketing Research via surveys. What business problems are you solving with the product? What benefits have you realized? ...

Organized Automation

What do you like best? Engagement Studio makes it easy to set up drip campaigns for our contacts. We can segment based on industry, department, time as a contact, etc. The UX of Engagement Studio is also user-friendly. I also like the automation rules because they allow you to use logic statements to apply actions to your contacts. What do you dislike? It would be nice to have a carbon copy option when sending an email so I could include some emails of coworkers so I don't have to ...