Pardot Reviews in July 2026: User Ratings, Pros & Cons

It works alright for a marketing software

What do you like best? I like that it is automated. I think that's really important nowadays. What do you dislike? It takes a bit of getting used to. There are actually a lot of unnecessary steps to get to certain reports. Tht should be limited. Recommendations to others considering the product If you like an automated system for marketing/business consolidation, this is the go-to product. It's easy to use once you get the hang of it. Pretty straight forward. What business problems ...

Easy to Use

What do you like best? Great features, pretty easy to figure out how to use. Easy form creation and results. What do you dislike? Some limitations on features (ig. cannont embed videos into email messages Recommendations to others considering the product Great for a beginning marketing automation tool. There are definitely other tools out there with more capabilities, but Pardot works well for our needs at this time. It definitely plays well with Salesforce. What business problems ...

Pardot is the anchor for our marketing process

What do you like best? The scoring and grading functionality of each lead What do you dislike? The attribution model is to simple. It needs to be updated today's modern Omni channel approch What business problems are you solving with the product? What benefits have you realized? Driving revenue growth through demand generating marketing initiaties

Full marketing campaign management

What do you like best? Reviewing the metrics of each initiative and campaign provides great value to our strategy. Having Pardot linked to Salesforce allows our account managers to have some knowledge about the content their prospects and customers are interacting with to be better prepared for meetings. What do you dislike? Would like to see Pardot incorporating more AI and data management to have more intelligence about the contacts in the tool. What business problems are you ...

i use pardot to monitor eblasts and website traffic

What do you like best? easy integration with salesforce. easy to see a listing of our email blasts What do you dislike? not as easy to use as hubspot. pardot/salesforce do not have the wealth of blog information as hubspot does. unhappy that they changed around the menu screens, difficult to find my email/reporting tools. perhaps i need additional training. What business problems are you solving with the product? What benefits have you realized? email marketing not yet

i use pardot to monitor eblasts and website traffic

What do you like best? easy integration with salesforce. easy to see a listing of our email blasts What do you dislike? not as easy to use as hubspot. pardot/salesforce do not have the wealth of blog information as hubspot does. unhappy that they changed around the menu screens, difficult to find my email/reporting tools. perhaps i need additional training. What business problems are you solving with the product? What benefits have you realized? email marketing not yet

Pardot stands out above the rest!

What do you like best? Pardot makes it easy to see campaign responses, set up landing pages, launch email campaigns, and see results from various marketing objectives. The UI and menu structure is very straight forward and the user community is very active. After setting up templates, the creation of marketing assets is simple, I can launch a landing page in mins. What do you dislike? Their ad personalization features involve some customization work, but I won't know the extent until ...

Full marketing campaign management

What do you like best? Reviewing the metrics of each initiative and campaign provides great value to our strategy. Having Pardot linked to Salesforce allows our account managers to have some knowledge about the content their prospects and customers are interacting with to be better prepared for meetings. What do you dislike? Would like to see Pardot incorporating more AI and data management to have more intelligence about the contacts in the tool. What business problems are you ...

Robust simple to use CRM

What do you like best? I like that simple tasks are easy to use on pull down menu and the Salesforce Trailblazers group to help with questions. I also like the intuitive menu format. What do you dislike? I would like to see a modified desktop format. I wish there were more choices on the front end menu. Some of the fields are not logical in all cases. Recommendations to others considering the product This CRM aligns beautifully to Salesforce and we highly recommend! What business ...

Email insights

What do you like best? Insights into email deliver-ability, opens, clicks, and web visits. What do you dislike? Limited reporting functions, inability to designate which fields to pull in/out and ability to filter on desired data. Ideally, I'd love to see a report that display all prospects who received an email with a designation therein of who opened and clicked. Having to toggle back and forth is cumbersome. What business problems are you solving with the product? What benefits ...