Pardot Reviews in July 2026: User Ratings, Pros & Cons

Multifunctional tool

What do you like best? Pardot has so many functionalities that allow running campaigns in the best possible way. The Engagement Programs are well done and are a plus. The complete connection with SFDC is working very good and it's in real time What do you dislike? It's quite complex learning to use it properly. what I would improve is the tracking system and the creation of landing pages is a bit tricky. Recommendations to others considering the product It's a great tool and needs ...

Multifunctional tool

What do you like best? Pardot has so many functionalities that allow running campaigns in the best possible way. The Engagement Programs are well done and are a plus. The complete connection with SFDC is working very good and it's in real time What do you dislike? It's quite complex learning to use it properly. what I would improve is the tracking system and the creation of landing pages is a bit tricky. Recommendations to others considering the product It's a great tool and needs ...

Great UI and Salesforce Integration, but the rest is severely lacking.

What do you like best? The UI is very intuitive and user friendly, and the Salesforce integration is probably the best out there. What do you dislike? This section far outweighs the above. To start you need to also have several other 3rd party products to create a full marketing suite. There is absolutely no way to create aesthetic landing pages inside of Pardot, you'll need to bring in another technology to create those. With the email templates there is a slight improvement but it ...

Great UI and Salesforce Integration, but the rest is severely lacking.

What do you like best? The UI is very intuitive and user friendly, and the Salesforce integration is probably the best out there. What do you dislike? This section far outweighs the above. To start you need to also have several other 3rd party products to create a full marketing suite. There is absolutely no way to create aesthetic landing pages inside of Pardot, you'll need to bring in another technology to create those. With the email templates there is a slight improvement but it ...

It works as good as it looks

What do you like best? The ease of use and countless options Pardot offers, from automated email campaigns to monitoring your Google Ads. It really does give you the impression that you're in control of all your marketing and business operations. What do you dislike? I would suggest making a "Full Screen" option when creating email templates. Recommendations to others considering the product It will give you the bang for the buck. What business problems are you solving with the ...

Made the switch from Hubsopt

What do you like best? The flexibility of the tool combined with Engagement Studio is a great product. What do you dislike? The system is still not as user friendly as it could be, still need an external partner for more complex needs and the form could be better/easier when working with Wordpress. Recommendations to others considering the product Make sure you understand the level of effort involved in setting it up, make sure you discuss business requirements in detail from ...

Good Marketing Automation Tool

What do you like best? Very easy to edit email templates and send/schedule emails What do you dislike? Lacks reporting features. Creating landing pages are not easy to create as well. What business problems are you solving with the product? What benefits have you realized? Automate email nurturing streams. Build and segment lists and target audience.

end user

What do you like best? i like the reporting information it provides on the email blasts What do you dislike? changed the menus and i cannot find what i am looking for What business problems are you solving with the product? What benefits have you realized? streamline marketing processes

Gets the job done. Continues to improve.

What do you like best? The product is robust and can accomplish most things we need it to. Additionally they've made a lot of improvements over the past couple of years. What do you dislike? Reliability isn't phenomenal, when things misfire or break it's difficult to diagnose, and built in reporting is limited. Recommendations to others considering the product Invest the time to become very familiar with tool. It can't be a part time job. Make sure you cross train others on it as ...

Gets the job done. Continues to improve.

What do you like best? The product is robust and can accomplish most things we need it to. Additionally they've made a lot of improvements over the past couple of years. What do you dislike? Reliability isn't phenomenal, when things misfire or break it's difficult to diagnose, and built in reporting is limited. Recommendations to others considering the product Invest the time to become very familiar with tool. It can't be a part time job. Make sure you cross train others on it as ...