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9.4

Spot Score

Pardot

Pardot Reviews in July 2026: User Ratings, Pros & Cons

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4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 371-380 out of 3426

A

Anonymous

02/14/19

4.5 out of 5

For New Lead Marketing

What do you like best? The layout and design of Pardot is very simple to use. The feedback it provides to our leads and Opps Closed Won is invaluable. What do you dislike? The automation section takes a while to setup and the screen is hard to maneuver. Recommendations to others considering the product It's a good tool. It takes a while to get setup but the results are priceless. We are only using a fraction of the program. With a full developer working on it, then you could do ...

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A

Anonymous

02/14/19

4.5 out of 5

Review from a CSMO

What do you like best? Pardot allows our sales marketing efforts to be integrated into single platforms and campaigns. What do you dislike? Pardot is providing all the functionality we need. Recommendations to others considering the product If you need sales and marketing integration then definitely consider Pardot. What business problems are you solving with the product? What benefits have you realized? Pardot has provided a platform (with Salesforce to more easily manage our ...

Read more

A

Anonymous

02/14/19

4.5 out of 5

Marketing Coordinator

What do you like best? I love the way it works, marketing automation, etc. What do you dislike? Need more help sometimes and hard to find. Recommendations to others considering the product Easier access to help. What business problems are you solving with the product? What benefits have you realized? Trying to find companies to give us their Logistics services.

A

Anonymous

02/14/19

2.5 out of 5

Takes specialized knowledge to perfect

What do you like best? Flexibility of forms, you can put in any amount of fields. Allows the business team to control changes to the forms. What do you dislike? High barriers to entry. We only have a few people that know the system so if they are out of office work tends to stop. Recommendations to others considering the product Have a bunch of team members learn about the tool so you're not reliant on one or two people. What business problems are you solving with the product? ...

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A

Anonymous

02/14/19

2.5 out of 5

Takes specialized knowledge to perfect

What do you like best? Flexibility of forms, you can put in any amount of fields. Allows the business team to control changes to the forms. What do you dislike? High barriers to entry. We only have a few people that know the system so if they are out of office work tends to stop. Recommendations to others considering the product Have a bunch of team members learn about the tool so you're not reliant on one or two people. What business problems are you solving with the product? ...

Read more

A

Anonymous

02/14/19

4.5 out of 5

We use it to send many emails every month

A

Anonymous

02/14/19

4.5 out of 5

Review from a CSMO

What do you like best? Pardot allows our sales marketing efforts to be integrated into single platforms and campaigns. What do you dislike? Pardot is providing all the functionality we need. Recommendations to others considering the product If you need sales and marketing integration then definitely consider Pardot. What business problems are you solving with the product? What benefits have you realized? Pardot has provided a platform (with Salesforce to more easily manage our ...

Read more

A

Anonymous

02/14/19

5 out of 5

Great Marketing Tool

What do you like best? The stage is adaptable in its usefulness and has a basic UI. Learning the stage is simple, particularly on the off chance that you have any involvement with advertising computerization experience. Most issues can be unraveled by glancing through their broad information base. Refreshing various points of arrival at the layout level spares time and monotony. Lead scoring is likewise made simple through finish activities and general lead scoring rules. When one of ...

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A

Anonymous

02/13/19

4 out of 5

Great for leads

What do you like best? Scores leads based on what the individual has interacted with marketing wise. Helps raise the hot leads to the top! Integrates with Salesforce which is our CRM of choice. What do you dislike? I can't really say there is anything I dislike about Pardot. What business problems are you solving with the product? What benefits have you realized? Weeding thru mindless leads and surfacing the good ones for sales reps to act upon.

A

Anonymous

02/13/19

4 out of 5

Great for leads

What do you like best? Scores leads based on what the individual has interacted with marketing wise. Helps raise the hot leads to the top! Integrates with Salesforce which is our CRM of choice. What do you dislike? I can't really say there is anything I dislike about Pardot. What business problems are you solving with the product? What benefits have you realized? Weeding thru mindless leads and surfacing the good ones for sales reps to act upon.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].