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9.4

Spot Score

Pardot

Pardot Reviews in July 2026: User Ratings, Pros & Cons

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4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 251-260 out of 3426

RK

Ryan K

05/09/19

3.5 out of 5

Pricey, but good product

What do you like best? I've used Marketo, Hubspot, Act-On and Pardot and love using Pardot for our email automation platform. Having used all of the other platforms, I can attest to the fact that Pradot is one of the better choices for your marketing automation platform. What do you dislike? The price. It is a very expensive product. It also does not integrate well with Salesforce, despite being owned by the same team. I know they are working to fix this but it has been a very slow ...

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A

Anonymous

05/09/19

3.5 out of 5

Pricey, but good product

What do you like best? I've used Marketo, Hubspot, Act-On and Pardot and love using Pardot for our email automation platform. Having used all of the other platforms, I can attest to the fact that Pradot is one of the better choices for your marketing automation platform. What do you dislike? The price. It is a very expensive product. It also does not integrate well with Salesforce, despite being owned by the same team. I know they are working to fix this but it has been a very slow ...

Read more

A

Anonymous

05/07/19

4.5 out of 5

Great marketing software to integrate with salesforce

What do you like best? Automation rules, smart lists, and integration with salesforce What do you dislike? No ability to duplicate an engagement studio Recommendations to others considering the product: Understand your marketing automation needs What problems are you solving with the product? What benefits have you realized? marketing automation

A

Anonymous

05/07/19

4 out of 5

Pardot for Marketing Automation

What do you like best? Pardot is great for centralizing our lead generation and integrating with CRM (Salesforce. There is a lot to it that we don't use simply due to lack of resources to figure it all out. But it does the job for basic marketing automation and CRM integration. Wish I had more time to take advantage of ALL of the features. What do you dislike? Sometimes it's not as intuitive as it should be especially with the functions/rules for automation & engagement studio ...

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A

Anonymous

05/06/19

2.5 out of 5

do more, stress less

What do you like best? Strong customer service team for Pardot clients and a robust integration with Salesforce. What do you dislike? Some customers have said the sheer amount of options and terms to understand during the onboarding process is overwhelming. Also, Pardot is strictly a marketing solution for B2B organizations, so business to consumer (B2C organizations will need to use a different solution. What problems are you solving with the product? What benefits have you realized? ...

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A

Anonymous

05/06/19

5 out of 5

Advantages of pardot

What do you like best? Its ability to allow me to access all my CRM data, existing customization and break through productivity tools from anywhere What do you dislike? The app doesnt sync with my phone calendar and crashes most often too. Recommendations to others considering the product: Its the best application for the company as it helps track the employees performance What problems are you solving with the product? What benefits have you realized? Gives me live updates and a ...

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A

Anonymous

05/05/19

3.5 out of 5

Pardot Review

What do you like best? Easy to use for building or designing emails from templates, metrics are good What do you dislike? Sometimes my emails look one way when editing and look totally different in actual rendering or send - one time pardot shortened a link rendering it useless (on a real send What problems are you solving with the product? What benefits have you realized? Designing professional looking emails, tracking metrics

A

Anonymous

04/29/19

3 out of 5

Can be complex and clunky at times

What do you like best? For me the best part of this is the emails section. You can quickly and easily create emails without html or you can choose to add your own code. I also like the automation function. It makes setting up email drip campions fairly quick. The reporting function is also nice but can be a bit tricky. You’ll certainly need knowledge of this software before stating. What do you dislike? It takes a while to learn this software. You will most certainly need to take the ...

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A

Anonymous

04/28/19

0 out of 5

Possibly the least user friendly interface I've ever used

What do you like best? The only redeeming quality for this software is that it can do what it sets out to do - which is program automated workflows and craft emails while connecting to your salesforce. It's hard for me to find something nice to say about this product honestly. What do you dislike? The interface is clunky, you can't search photos by thumbnails (only by knowing the name of the file which is an absolute nightmare, the forms have to designed in coding language rather than ...

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A

Anonymous

04/25/19

4.5 out of 5

Customization worth the effort

What do you like best? High level of integration not only with Salesforce, but also social media platforms and other programs through Salesforce. What do you dislike? Took a decent bit of customization to get up and running, and is occasionally a bit quirky. What problems are you solving with the product? What benefits have you realized? Marketing automation and campaign management; prospect tracking.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].