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9.4

Spot Score

Pardot

Pardot Reviews in July 2026: User Ratings, Pros & Cons

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4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 211-220 out of 3426

A

Anonymous

06/20/19

0.5 out of 5

One of the worst product support teams I've dealt with

What do you like best? I'm sure that when things are up and running, the tool is useful. I'm able to successfully send out emails based on lists (not campaigns and view how people interact with them and our site after opening. What do you dislike? To get everything up and running is next to impossible without outside consultants, even with simple things advertised as included such as their Salesforce integration and Pardot b2b Marketing Analytics package. The 'Pardot b2b Marketing ...

Read more

CO

Chandler O

06/20/19

0.5 out of 5

One of the worst product support teams I've dealt with

What do you like best? I'm sure that when things are up and running, the tool is useful. I'm able to successfully send out emails based on lists (not campaigns) and view how people interact with them and our site after opening. What do you dislike? To get everything up and running is next to impossible without outside consultants, even with simple things advertised as included such as their Salesforce integration and Pardot b2b Marketing Analytics package. The 'Pardot b2b ...

Read more

A

Anonymous

06/18/19

5 out of 5

The most amazing marketing software(pardot review.

What do you like best? One of the best reasons why I like pardot marketing software is because the software requires simple setup for a very powerful email marketing. That means you need only to focus on your digital marketing assets and the rest the pardot software will take care of the rest. Also the software enables one to know prospect grading and scoring about the people interested in your product and also has best integration with the salesforce. What do you dislike? The only ...

Read more

A

Anonymous

06/18/19

3.5 out of 5

Best marketing automation tool for B2B companies

What do you like best? Very easy to integrate with Salesforce CRM. Very easy to use (much easyer than Salesforce Marketing Cloud What do you dislike? It is not omnichannel, you can only use the email channel to communicate with your contacts. What problems are you solving with the product? What benefits have you realized? Mainly used for all commercial emails of our company. Creation of email templates, creation of segments and sent of mass emails.

ML

Miguel L

06/18/19

3.5 out of 5

Best marketing automation tool for B2B companies

What do you like best? Very easy to integrate with Salesforce CRM. Very easy to use (much easyer than Salesforce Marketing Cloud) What do you dislike? It is not omnichannel, you can only use the email channel to communicate with your contacts. What problems are you solving with the product? What benefits have you realized? Mainly used for all commercial emails of our company. Creation of email templates, creation of segments and sent of mass emails.

A

Anonymous

06/17/19

3 out of 5

Pardot, measurement of campaigns quickly

What do you like best? In this platform you can publish pages on your site without the need to know about graphic design or web design. It has an interface that allows you to add new pages and add them in a simple way through established editorial templates. What do you dislike? Failure to measure a blogging tool with respect to the generation of reports What problems are you solving with the product? What benefits have you realized? Thanks to this application we can know the ...

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UI

User in Non-Profit Organization Management

06/17/19

5 out of 5

Robust email platform

What do you like best? I like how pardot is extremely robust with capabilities from prospect to sale What do you dislike? Being robust as it is pardot takes a while to learn and master What problems are you solving with the product? What benefits have you realized? I am helping improve our sales process with pardot

A

Anonymous

06/17/19

5 out of 5

Robust email platform

What do you like best? I like how pardot is extremely robust with capabilities from prospect to sale What do you dislike? Being robust as it is pardot takes a while to learn and master What problems are you solving with the product? What benefits have you realized? I am helping improve our sales process with pardot

AI

Administrator in Financial Services

06/11/19

4 out of 5

Pardot - Most things are possible!

What do you like best? With Pardot, I like how easy the interface is to use and how knowledgeable the software itself is. The amount of dynamic content you can use, campaign set and and prospect managing are just some of my favorite things about Pardot. I use it in a B2B use case and I think it is perfect for sending mass list emails while still being able to customize and follow up. What do you dislike? The reporting in Pardot is not the friendliest. Yes, they make the reporting ...

Read more

A

Anonymous

06/11/19

4 out of 5

Pardot - Most things are possible!

What do you like best? With Pardot, I like how easy the interface is to use and how knowledgeable the software itself is. The amount of dynamic content you can use, campaign set and and prospect managing are just some of my favorite things about Pardot. I use it in a B2B use case and I think it is perfect for sending mass list emails while still being able to customize and follow up. What do you dislike? The reporting in Pardot is not the friendliest. Yes, they make the reporting nice ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].