Pardot Reviews in May 2025: User Ratings, Pros & Cons

Lots of great functionality with a few drawbacks

What do you like best? Great integration with Salesforce, lots of customization, helpful support, and overall, a really comprehensive email marketing platform. We also use it for forms, landing pages, etc. I would recommend it to other marketers. What do you dislike? It does have a few drawbacks. You need to create most of your own email/landing page templates, as it certainly isn't drag and drop. Recommendations to others considering the product: It's expensive, so make ...

Great Visibility

What do you like best? ability to website visitors and email opens. What do you dislike? can sometimes override salesforce information What problems are you solving with the product? What benefits have you realized? getting visibility to marketing and website traffic

Pardot for MA

What do you like best? Ease of use, segmentation of list, alerts to sales reps What do you dislike? Less functionality in engagement studio. Folders are useless Recommendations to others considering the product: Think about business use case What problems are you solving with the product? What benefits have you realized? MA, workflows for sales & marketing Better connection between SFDC and Pardot

Intuitive and high quality system

What do you like best? It is very user friendly and has most of your MA needs already built in with minimal setup. Their lead qualification logic is very nice and definitely helps our marketing team handover better quality leads to Sales. The engagement studio is extremely flexible compared to other MA workflows I’ve seen. What do you dislike? It is hard to find support articles when you come across more advanced MA problems. Their customer support cases that you can submit through ...

Pardot experience

What do you like best? This software was not only intuitive, but followed the journey of each potential opportunity from the time they opened the email to the time they left your website. What do you dislike? The campaign builder could be a little cleaner, but otherwise it was an awesome software to use. Recommendations to others considering the product: Be sure to integrate Pardot with as much as you can. In doing so, you are able to really see its power and track leads and ...

One of the best marketing automation tool I aver tried

What do you like best? create a landing page or an email campaign has never been so fast and easy What do you dislike? sometimes I cannot see the related campaign event if it exists. I have to wait for a while... Moreover, to change background set of landing pages is better if you have some HTML basics What problems are you solving with the product? What benefits have you realized? It's easy to create a marketing campaign, and If I want to create a new one, I just have to ...

Pardot review

What do you like best? Pardot UX is nice, better than some that I have used. What do you dislike? I don’t like how you are unable to use all of the fields in marketing automation rules. I’d Love to see more on time based rules I can use in my rules (ie: if they visited the pricing page in the last 3 days). I’d also like the ability to utilize tables to upload pick list fields, etc. I would also like to see an offline activity tracking mechanism. What problems are you solving ...

Probably overpriced for what is can do

What do you like best? Great at building WYSIWG emails and parsing our ESPs for deliverability. What do you dislike? Terrible support. Bad customization. Frequent server problems that cripple the system. What problems are you solving with the product? What benefits have you realized? Solving Email automation issues and attribution. It’s pretty decent at parsing out devices and ESPs so we can optimize our deliverability and readability.

Pardot user friendly

What do you like best? Pardot is easy to learn and adapt to when coming from other marketing automation platforms What do you dislike? Connecting social channels can be challenging and not user friendly What problems are you solving with the product? What benefits have you realized? Sharing webinar recordings has been solved with landing pages and forms - and forms are easy to build and clone

Great Product

What do you like best? I love the easy way you can analyze your customers' behavior. What do you dislike? I wish there were pre-designed templates. Recommendations to others considering the product: Good product so far. What problems are you solving with the product? What benefits have you realized? None so far, we are newly using it.