Pardot Reviews in May 2025: User Ratings, Pros & Cons

Functional but lacking proper integration

What do you like best? - It is integrated with Salesforce and can send leads over directly - Automation rules are helpful - Engagement History is very useful What do you dislike? - The Salesforce integration often seems rough around the edges and not very optimized - They force you to use a shared IP unless you pay $6000 extra yearly for a dedicated one. This caused many of our emails to go straight to spam, forcing out hand into paying for the dedicated one. - ...

Marketing tools extending the benefit of Salesforce

What do you like best? Synergies with Salesforce was one of the key factors is selecting Pardot What do you dislike? It was a little more complicated for our startup. Recommendations to others considering the product: Get training for key people at the beginning of the project What problems are you solving with the product? What benefits have you realized? Able to perform marketing campaigns and easily share contact information with Salesforce

Pardot helps us to keep in touch with right people

PROS & CONS What are the best aspects of this product? First of all, this tool is easy to use but whenever we run into some issue all we have to do is to click on the “Talk to Pardot Solutions” button and the team shows up. They are highly useful, knowledgeable, patient and responsive to our needs. They always help us with some problem or issue. Also, I like its dynamic list feature it is easy to set up and helps you to deploy the business logic onto the campaigns so you can be sure ...

Pardot

What do you like best? Pardot was a good system for sending out emails for small business. What do you dislike? Had a hard time connecting API to other systems for automation. Recommendations to others considering the product: I'd question having a product so connected to Salesforce. What problems are you solving with the product? What benefits have you realized? Email automation.

Great Email Marketing and Campaign Management tool

What do you like best? The most useful aspect of Pardot is its integration with our Salesforce environment and how easy it is to segment our prospects. It has made tracking the ROI of our marketing efforts easy to track. What do you dislike? The setup of Pardot was easily the hardest part of the integration. The setup took about a week, and was very expensive to have a specialist set up for us. After that was done however, Pardot has been worth every penny. Recommendations to ...

Ok, could have some great improvements

What do you like best? Pretty easy to use and it integrates with salesforce What do you dislike? Lots of html coding and not enough options that are buttons. A lot of things should be able to be dragged instead of having to go into the source code What problems are you solving with the product? What benefits have you realized? Marketing emails

Pardot is smarter marketing automation

What do you like best? This is a quite complete platform, what I like most is to manage leads in a simplified way, Lead Nurturing, Lead Qualification, Segmentation and Automation, Dynamic Content, my campaigns and marketing projects of the company, Intuitive email generator, customize my newsletters with my own designs, I connect seamlessly with Salesforce CRM. What do you dislike? lacks several key segmentation criteria, automation by drip, although these can be solved in the ...

An incredibly versatile Marketing Automation Tool

What do you like best? The drag and drop email builder is a breeze to use and I have found there web tracking to be far more reliable than other MA systems I have used, and I have used a lot of them! What do you dislike? I would like it to be easier to use custom salesforce objects so as to reduce field duplication in your salesforce instance. What problems are you solving with the product? What benefits have you realized? Pardot allowed us to automate our customer ...

Tapping the power of Salesforce for greater automation

PROS & CONS What are the best aspects of this product? Pardot's Salesforce integration gives you the power of salesforce within marketing automation. I also love that we are able to obtain on Adwords campaigns and any UTM campaign that we run, allowing us to tie these prospects directly to opportunities. Updates and training is also great and customer support has also been Incredible to assist if we need help or may be experiencing technical difficulties. What aspects are problematic ...

Pardot is a very helpful product for our company

PROS & CONS What are the best aspects of this product? Pardot provides great report features. The tool itself is easy to use and it allows us to review the effectiveness of the efforts we make and what works best. What aspects are problematic or could work better? I don’t like that we cannot fully integrate Pardot. Also I need “export as PDF” options so we can easily provide print outs of the email templates. And an option with time tracking so we can see how much time we have spent ...