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7.9

Spot Score

Oracle Eloqua - Marketing Automation Software

Oracle Eloqua Reviews in June 2025: User Ratings, Pros & Cons

Empower your marketing with personalized cross-channel engagement.

3.9

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Oracle Eloqua Reviews & Ratings

3.9

Very Good

Based on 1101 ratings & 600 reviews

Rating Distribution

Excellent

(232)

Very Good

(257)

Good

(83)

Poor

(18)

Terible

(10)

Expert's Review

Oracle Eloqua has solidified its reputation as one of the leading marketing automation platforms, particularly excelling in B2B and B2C campaign management. Its intuitive drag-and-drop campaign canvas, pre-programmed email templates, and robust customization capabilities make designing and managing complex email campaigns remarkably efficient. Users frequently ...Read more

Oracle Eloqua pros and cons

  • Streamlines marketing campaigns with robust automation and customization features, reducing workload and boosting efficiency.

  • Highly flexible and adaptable for complex campaign designs, audience segmentation, and lead nurturing.

  • User-friendly interface with drag-and-drop functionality, offering ease of use even for non-technical users.

  • Seamless integration with tools like Salesforce, enhancing functionality and sales alignment.

  • Steep learning curve for newcomers, especially due to the extensive feature set and complexity of advanced functions.

  • Limited templates and tools for landing pages, often requiring developer input for customization and advanced tasks.

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Showing 51-60 out of 600

RP

Russell P

11/12/20

4.5 out of 5

"Gives us actionable data with superb automated functionality"

What do you like best about Oracle Eloqua? What I like most about Eloqua is the ease that a Campaign can be configured on the Campaign screen. Eloqua has a user-friendly interface and lets you quickly set up a campaign with just a few clicks. It has a wide affluence and a perfect interaction between the components that the tool has, shape, segments, everything joins and connects in Canvas. The way it allows you to create advanced, highly customized campaign products is perfect.

AU

Anonymous User

10/29/20

2 out of 5

"Buggy and old-looking"

What do you like best about Oracle Eloqua? Eloqua is robust and does more or less what it promises. It has all the basic email marketing automation tools, as well as lead qualification etc.

AU

Anonymous User

10/29/20

2 out of 5

"Buggy and old-looking"

What do you like best about Oracle Eloqua? Eloqua is robust and does more or less what it promises. It has all the basic email marketing automation tools, as well as lead qualification etc.

AU

Anonymous User

10/29/20

5 out of 5

"Complete control over campaign and lead management"

What do you like best about Oracle Eloqua? Full control on lead management. Plus easy to record online and offline customer activities. data model can be easily extended to contain all necessary information. Any data from any object in Salesforce sales cloud can be integrated and segmented upon.

AG

Ashley G

10/15/20

5 out of 5

"Fantastic platform for email marketing"

What do you like best about Oracle Eloqua? The simplicity of Eloqua, and that everything is so easy to find (either email building, segment building or setting up the email to send). The UI is simple and easy to manoeuvre, especially when building emails - so you don't have to be a HTML whizz to put together a great marketing email.

AU

Anonymous User

09/04/20

3.5 out of 5

"Easy to learn, but interface needs updating"

What do you like best about Oracle Eloqua? I like the fact that Eloqua is quite easy to learn how to use, and the campaign canvas is great and allows you to easily lay out complex campaigns in a visual way so you can keep track of all the connections between the different campaign components, e.g. segments, emails, forms, non-opener follow ups, different pathways, etc. Reporting can be powerful once you know how to use it, and some very helpful reports are available out of box, so you don't ...

Read more

FV

Fabricio V

08/25/20

4 out of 5

"The new breed for Marketing Automation"

What do you like best about Oracle Eloqua? The Eloqua have a simple and easy to use interface and a fresh approach to marketing automation. What do you dislike about Oracle Eloqua?

SL

Sebi L

07/20/20

4 out of 5

"Oracle and its large number of system integrations"

What do you like best about Oracle Eloqua? Oracle is known as one of the largest companies in the world, any of its systems is a positive contribution to the company and can be complemented with many other systems without much problem, in this case its service for marketing campaigns, eloqua, is really incredible and it gives an incredible user experience.

JR

Jacob R

07/16/20

4 out of 5

"Eloqua — An Email Sender"

What do you like best about Oracle Eloqua? Eloqua is a great platform for those who are new to the marketing game, and those who have been in the game for a long time and would like to step it up. There is a ton of functionality and it allows you to expand your strategy and ideas without needing to invest in other softwares too much. The intricacies of Eloqua are amazing and can basically be a CRM System for us without having an actual CRM system. It can be both the marketing team and the ...

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RN

Robert N

07/10/20

4 out of 5

"Eloqua - becoming overshadowed?"

What do you like best about Oracle Eloqua? Integration options, amount of users familiar with platform, enterprise level functionality, Oracle brand is well known and stable in the market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].