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7.9

Spot Score

Oracle Eloqua - Marketing Automation Software

Oracle Eloqua Reviews in July 2026: User Ratings, Pros & Cons

Empower your marketing with personalized cross-channel engagement.

3.9

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Oracle Eloqua offers custom pricing plan

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Oracle Eloqua Reviews & Ratings

3.9

Very Good

Based on 1101 ratings & 600 reviews

Rating Distribution

Excellent

(232)

Very Good

(257)

Good

(83)

Poor

(18)

Terible

(10)

Spotsaas Editor’s POV

Oracle Eloqua has solidified its reputation as one of the leading marketing automation platforms, particularly excelling in B2B and B2C campaign management. Its intuitive drag-and-drop campaign canvas, pre-programmed email templates, and robust customization capabilities make designing and managing complex email campaigns remarkably efficient. Users frequently ...Read more

Oracle Eloqua pros and cons

  • Automates and customizes marketing campaigns, reducing manual workload.

  • Handles complex campaign designs, audience segmentation, and lead nurturing.

  • Drag-and-drop interface is accessible to non-technical users.

  • Integrates with Salesforce for sales alignment.

  • Steep learning curve for newcomers, especially due to the extensive feature set and complexity of advanced functions.

  • Limited templates and tools for landing pages, often requiring developer input for customization and advanced tasks.

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Showing 41-50 out of 600

AU

Anonymous User

11/24/21

3.5 out of 5

"limited templates and requires strong development skills for background work"

What do you like best about Oracle Eloqua? It is user-friendly for email and form creation. Static landing pages are easy to design What do you dislike about Oracle Eloqua?

AU

Anonymous User

09/06/21

2.5 out of 5

"Not on my list of top MAS platforms"

What do you like best about Oracle Eloqua? Drag and drop campaign canvas is a great feature for anyone new to Marketing Automation--requires no programming skills for even the more complicated campaign setups

ST

Steve T

06/17/21

4.5 out of 5

"Eloqua is a very capable and robust solution"

What do you like best about Oracle Eloqua? The automation and API capabilities are very robust and powerful. You can set up a lot of complicated programs that others cannot. It's also easy to modify programs while active and see where contacts fall in each step. Lead scoring has multiple levels allowing you to really zero in on a good scoring strategy to move contacts through the marketing funnel and serve up good leads to sales.

AU

Anonymous User

04/15/21

2.5 out of 5

"Complex system for complex marketing automation needs"

What do you like best about Oracle Eloqua? The system is incredibly customizable for just about any marketing automation you need to do, including non-email channels. It's great for campaigns with multiple steps, and works well with a proper Salesforce CRM integration for delivering MQLs to sales teams.

AU

Anonymous User

04/13/21

4 out of 5

"Easy Eloqua"

What do you like best about Oracle Eloqua? Ease of use, ability to setup campaigns. What do you dislike about Oracle Eloqua?

SK

Sheila K

04/06/21

5 out of 5

"Eloqua is great!"

What do you like best about Oracle Eloqua? I liked the ability to see email sends and click opens.It boosted the confidence of our reps and allowed us to track efficiently. Being able to show the reps in sales force that marketing also sent emails and scores with chili peppers and stars was very helpful for them in follow up. The upsides are that it empowers our sales reps to micro market for themselves, in addition to our own macro marketing.

AU

Anonymous User

03/29/21

3.5 out of 5

"Great experience!"

What do you like best about Oracle Eloqua? The professionalism and prompt response to my concerns. What do you dislike about Oracle Eloqua?

AU

Anonymous User

03/20/21

4 out of 5

"Great Marketing and CRM tool!"

What do you like best about Oracle Eloqua? The thing I like most about Eloqua is that I am able to customize my email campaigns. The analytics on each email and campaign is also super helpful to give us great insight as to how they're performing.

AU

Anonymous User

03/11/21

3.5 out of 5

"Oracle Eloqua returns your money if used efficiently and negotiated wisely."

What do you like best about Oracle Eloqua? It is efficient and powerful. Eloqua has good features to integrate with all types of lead sources and collate all leads. This is very important so that you are able to implement common automations and effectively utilise all leads.

AU

Anonymous User

12/21/20

5 out of 5

"Top marketing automation technology constantly improving"

What do you like best about Oracle Eloqua? The visual campaign canvas makes it easy to teach other's and easy for them to quickly pick up & understand What do you dislike about Oracle Eloqua?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].