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7.9

SpotScore

Oracle Eloqua - Marketing Automation Software

Oracle Eloqua Reviews in August 2026: User Ratings, Pros & Cons

Empower your marketing with personalized cross-channel engagement.

3.94

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Oracle Eloqua offers custom pricing plan

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Oracle Eloqua Reviews & Ratings

3.94

Very Good

Based on 493 ratings & 600 reviews

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Rating Distribution

Excellent

(232)

Very Good

(257)

Good

(83)

Poor

(18)

Terrible

(10)

Spotsaas Editor’s POV

Oracle Eloqua has solidified its reputation as one of the leading marketing automation platforms, particularly excelling in B2B and B2C campaign management. Its intuitive drag-and-drop campaign canvas, pre-programmed email templates, and robust customization capabilities make designing and managing complex email campaigns remarkably efficient. Users frequently ...Read more

Oracle Eloqua pros and cons

  • Automates and customizes marketing campaigns, reducing manual workload.

  • Handles complex campaign designs, audience segmentation, and lead nurturing.

  • Drag-and-drop interface is accessible to non-technical users.

  • Integrates with Salesforce for sales alignment.

  • Steep learning curve for newcomers, especially due to the extensive feature set and complexity of advanced functions.

  • Limited templates and tools for landing pages, often requiring developer input for customization and advanced tasks.

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Showing 511-520 out of 600

SZ

Sean Z

11/06/13

5 out of 5

"If you're serious about marketing to scale, there's only one solution -- Eloqua"

What do you like best about Oracle Eloqua? The system is extremely flexible. The out-of-the-box product can be customized to meet your business needs and goal whether you are a B2B focused firm or consumer focused. We have made several customintegrations with Eloqua to augment our marketing programs that has helped our business scale. Other systems on the market simply could not handle the volume of traffic and complexity -- Eloqua does all the heavy lifting for us.

SZ

Sebastian Z

11/06/13

5 out of 5

"Best Marketing Automation Platform on the Planet"

What do you like best about Oracle Eloqua? Eloqua 10 is very user friendly and easy to manage. What do you dislike about Oracle Eloqua?

DB

Dan B

10/29/13

4.5 out of 5

"Eloqua 9 Power User in the daily grind."

What do you like best about Oracle Eloqua? What I like best is Eloqua's power. We have a fairly large database (over 3 million) and Eloqua is able with the use of Filters and Groups create Distribution Lists. This does a great job in segmenting the database very efficiently that would take weeks if not months otherwise. Eloqua 9 also has what is called Program Builder where you can create a vast array of drip/nurture campaigns, lead scoring, etc.. The have a whole suite of pre-canned and ...

Read more

AU

Anonymous User

10/22/13

5 out of 5

"Working with Eloqua is like driving a Porsche; thrilling, a bit scary but the best ride in town."

What do you like best about Oracle Eloqua? The flexibility to execute your imagination is fantastic. While this can also be daunting, it is great to know that the sky is the limit.

AU

Anonymous User

10/22/13

5 out of 5

"Eloqua: A very robust tool that can bring your Marketing department to the next level."

What do you like best about Oracle Eloqua? Eloqua makes automation of email marketing super easy. It collects so much information on the back end that you can use to create reports. It also allows for deep segmentation of your database to send the proper message to the proper people.

AU

Anonymous User

10/22/13

5 out of 5

"Eloqua: A very robust tool that can bring your Marketing department to the next level."

What do you like best about Oracle Eloqua? Eloqua makes automation of email marketing super easy. It collects so much information on the back end that you can use to create reports. It also allows for deep segmentation of your database to send the proper message to the proper people.

IB

Ida B

10/17/13

3 out of 5

"Powerful, but sometimes frustrating, marketing automation"

What do you like best about Oracle Eloqua? It helps us automate many of our marketing functions. We use it for nurture programs, routing leads to CRM, automated account notification emails, newsletter and promotional email sends. It's fairly easy to build out emails, landing pages, and forms and get them live within hours. Great community (Topliners) to go to for advice and problem solving.

SL

Shane L

10/17/13

4 out of 5

"Powerful System, But Prepare to Learn"

What do you like best about Oracle Eloqua? Topliners community is an invaluable resources as you learn to use the system. The Eloqua University is a required investment from my perspective and was a huge help to ramp our team up to productivity.

SL

Shane L

10/17/13

4 out of 5

"Powerful System, But Prepare to Learn"

What do you like best about Oracle Eloqua? Topliners community is an invaluable resources as you learn to use the system. The Eloqua University is a required investment from my perspective and was a huge help to ramp our team up to productivity.

WP

William P

10/17/13

3 out of 5

"Powerful platform but lacking with some simple functionality"

What do you like best about Oracle Eloqua? I absolutely love campaign canvas. The automated programs that I am able to accomplish with it makes me look like a genius to my marketing department. The user interface is very good and cues should be applied to the rest of the platform.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].