Popular alternatives include Manthan Customer Marketing Platform, Manthan Retail Analytics, AgilOne, Captain Metrics and Gravito CDP.
Key factors include Multi-step Marketing, Audience Builder, Behavior Tracking, 360-degree Customer view, Data Orchestration and pricing.
Tools like Zeotap, Amperity, Segment, LeadBoxer and Blueshift are best for small businesses for Customer Data Platform (CDP).