Drift Reviews in July 2026: User Ratings, Pros & Cons

Drift is amazing! We love it.

PROS & CONS What are the best aspects of this product? With Drift, we are able to give our leads a great experience. We are able to answer the prospective buyer’s questions and assist them with their concerns. We are able to offer pre-purchase service and sometimes give them valuable resources. What aspects are problematic or could work better? Making a proper playbook can be a challenge for those who are not tech-savvy but once you play around on the back end, you’ll figure out things ...

Powerful tool with lots of supporting documentation

What do you like best? The UI of the playbook when developing a Drift bot is a great visualizer, and has the added ease of clicking a home key to return to the beginning of the flow, and the ability to click connect lines to follow flows to their events. The conversational marketing guide was exceptionally informative, as was the "more qualified conversations" example playbook. The live chat features is great! I love monitoring my live Drift chats and being able to prioritize which ...

Drift is a good tool

What do you like best? I like the interaction i have with costumers What do you dislike? I had some problems with my login account and other accounts that got changed Recommendations to others considering the product: No recomm What problems are you solving with the product? What benefits have you realized? Quick interaction with costumers Response from Julie Hogan of Drift edit Ignacio, Thanks for taking the time to share your feedback. If there's anything we can ...

Totally fell flat on expectations and results.

What do you like best? It’s a really cool product and feature. What do you dislike? Integration, reporting and service. Everything post-sale was problematic. Recommendations to others considering the product: Easy to get super excited about Drift, the product and what it may mean to your business. The integration quickly became a mess; and I highly recommend you do your due diligence with your rep on how they integrate with your platforms and versions. Our overall install took 3x ...

The ideal tool to keep in touch with your customers at any time.

What do you like best? Thanks to its artificial intelligence, it allows customers to be served at all times, because the system has the ability to provide information to customers by programming and configuring the system so that it can give global and specific responses. Therefore it keeps the client informed at all times at any time of the day. What do you dislike? It has some functions that are programmed only without the user having done it, such as: the way to label customers by ...

Engage & Close with Web Visitors

What do you like best? Fascinating technology that is robust, always innovating (week by week), and makes it exciting to measure web visitors engagement. There's a ton of resources by Drift, from books, Insider, webinars, blogs, and social posts, I never feel like I have reached the end of information collecting. Our CSM is great and available for weekly reviews with us. As we push to become a long-term customer, I'm excited by the prospect of attending in-person events and sharing what I ...

Easy to connect with potential prospects

What do you like best? I enjoy using the platform for its simplicity. The Playbooks provide me the ability to help my team automate our bot to qualify a prospect prior to engaging. What do you dislike? I do not like that the prospects seem to come ask a question leave promptly after. What problems are you solving with the product? What benefits have you realized? Being able to engage with prospects that are visiting our site in real time. Response from Julie Hogan of Drift ...

A great tool to use!

What do you like best? I love the conversational style of communicating. It adds a different style that I think a lot of marketers are trying to seek. Creating playbooks is easy and support is always super helpful. What do you dislike? That I can't create my own features!! I feel like I have dozens of creative ideas for the tool while I'm using it. Recommendations to others considering the product: If your organization is thinking about using Drift, listen to what you're being ...

Great for Customer Support and Lead Generation

What do you like best? Drift gives us a way to talk to our customers in real time What do you dislike? Drift doesn't integrate with Instapage. What problems are you solving with the product? What benefits have you realized? Helping answer customer questions when they're interested — speeds up the sales cycle and encourages customers to purchase when they're interested Response from Julie Hogan of Drift edit Adam, Thanks for sharing this with us! I'm glad we've ...

free version working very well for us

What do you like best? it is easy to install, robust and for free What do you dislike? a lot of options to use which i do not completely need. but no real downside. Recommendations to others considering the product: good solution for free chat definetely What problems are you solving with the product? What benefits have you realized? communication on my website live modus Response from Julie Hogan of Drift edit Heiko, So glad this has been a good solution for you! ...