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Drift - Conversational Marketing Software

Drift Reviews in July 2026: User Ratings, Pros & Cons

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4.3

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Drift Reviews & Ratings

4.3

Very Good

Based on 689 ratings & 584 reviews

Rating Distribution

Excellent

(467)

Very Good

(69)

Good

(13)

Poor

(3)

Terible

(32)

Spotsaas Editor’s POV

Drift is a conversational marketing software that leverages AI to enhance customer interactions. While it offers engaging solutions, its effectiveness may vary depending on the industry and specific use cases.Read more

Drift pros and cons

  • Engaging customer interactions

  • AI-powered automation

  • Seamless integration

  • Limited customization

  • May require technical setup

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Showing 221-230 out of 584

KB

Kris B

08/13/20

5 out of 5

Rapid time to value

What do you like best? Great for interacting with your prospects in real time. Also a great addition to ABM-style strategies. Fully featured, native Hubspot, Salesforce and Marketo integrations are a plus. What do you dislike? Conversation flow reporting + analytics module could use a facelift (to better / more easily identify conversation drop off points). No easy way to split test playbooks (greeting messages specifically) What problems are you solving with the product? What ...

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BC

Ben C

08/11/20

5 out of 5

Amazing tool for skipping the middle man for B2B Lead-Gen

What do you like best? They are one of the few marketing tools that is built specifically to help (and be held accountable) to sales. They provide a ton of training and collateral to set up basic plays that can get you off the ground. What do you dislike? Doesn't integrate with Salesloft. Could do a better job of making all their new offerings more cohesive into the main product. What problems are you solving with the product? What benefits have you realized? Giving our users ...

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GO

Gustavo O

07/29/20

5 out of 5

Essential for All Sales Teams

What do you like best? Our team had never used a tool like Drift. We decided to work with Drift because it's easy to use, it has a great user experience, and our support is unreal. The product is really easy to use when you don't complicate tasks. The customer support you receive is unreal. You'll be assigned a cam and they're even willing to join your weekly team meetings. They're always there to help and they're even willing to listen to recommendations. What do you dislike? Drift ...

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NL

Nathan L

07/28/20

4 out of 5

Great chat seat

What do you like best? Drift is customizable and very easy to use. What do you dislike? The training courses are a bit underdeveloped and don't challenge one to have deep knowledge. I'm also not sure when and how I'm able to see exactly who is on the site in the live view or where they work. What problems are you solving with the product? What benefits have you realized? I can see who is in the site in real-time. I get notifications when someone interacts with a bot and I have ...

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KE

Kristen E

07/27/20

3.5 out of 5

Immediately connect with interested prospects

What do you like best? Real-time alerts to specified team members so we can interact with prospects asap. As a sales-rep I use the video feature a ton. It is great for creating internal videos to share with overseas teammates and for customers/prospects. What do you dislike? When you forward a video to someone else ...it appears that the original person you forwarded the video to opened and watched it. (there is no way to tell who is watching the video- or even if the original person ...

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EW

Eric W

07/23/20

4.5 out of 5

Manage clients in one platform

What do you like best? Attending to new visitors has been made very successful by using this platform. Our sales team can easily win more clients through constant feedback and update on our brand. What do you dislike? Nothing challenging with this tool. It has worked well and we are happy to use it always. Recommendations to others considering the product: Great website for all marketing processes. Any business enterprise can get bigger returns from this great tool. What ...

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UI

User in Computer Software

07/16/20

5 out of 5

Intuitive. Effective. And a really awesome support team

What do you like best? We love how robust the platform is. Yet, how easy it is to navigate. I've only been on the platform for about 8 months. Drift is more than just a chat bot -- you're able to do so much with the software. We love the ability to specify various bots per page based on URL, tag chat responses with specific keywords, create certain actions based on flow (like emails, meeting booking, etc). It's also great as a form alternative - if you wanted to have the form filled ...

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YK

Yuri K

07/14/20

5 out of 5

A service that exceeds the expectations

What do you like best? Drift helps my customers to quickly find the answers they need, without having to wait for an attendant to talk to them. I have a small sales team, this means that if many people try to talk to them at the same time they'll take longer to answer everyone. That's why Drift is so important to us. With the right flow, we can be more agile. What do you dislike? Honestly, the only thing I dislike about Drift is that we are a company based in Brazil and cannot pay for ...

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ML

Martin Lloyd

07/01/20

5 out of 5

Indispensable tool, fantastic team!

Drift is a fantastic tool which has quickly enabled us to better capitalise on opportunities generated through website visits. Shannon and Blake have been exemplary in their efforts to help us get up and running and better optimise our playbooks, which has resulted in nearly $2m worth of new business opportunities generated through the chatbot in less than 2 months. Thrilled with the service so far!

SC

Stephanie C

06/26/20

5 out of 5

Instant time to value!

What do you like best? Drift is extremely easy to implement and build message paths--we were able to launch within 2 weeks! The possibilities are endless to create very targeted and personalized playbooks for our various audiences. Also their customer success team is extremely responsive and is always willing to jump on a call whenever I have a new idea, playbook or audience I want to try out. We have also been successful in speeding up our sales cycle using the bot to qualify leads ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].