Datorama Reviews in May 2025: User Ratings, Pros & Cons

Fast and powerful marketing analytics

What do you like best? The range of APIs and tools to pull data from all my marketing platforms What do you dislike? Interface needs to be upgraded to be mobile ready What business problems are you solving with the product? What benefits have you realized? We needed a place to pull together all our marketing spend and analytics together. We could have used other tools like tableau to represent this data but nothing provided the apis and connectors to seamlessly pull this data into our ...

Datorama is great for visual learning & analysis!

What do you like best? The platform/dashboards are very easy to use & navigate. You can sort & filter through the data to your desired results to quickly pull insights for reporting & analysis. What do you dislike? I feel like there is a TON of legwork required initially to get the Dashboard completely set up & ready for use. What business problems are you solving with the product? What benefits have you realized? 1 We wanted to give the client the option of hopping into a platform to ...

Great experience, easy to use

What do you like best? It's very intuitive and makes it easy to link multiple data sources with API connections What do you dislike? Certain visual limitations like colors, only being able to use their fonts, titles getting cut off because they're too long Recommendations to others considering the product Great product to report on media metrics What business problems are you solving with the product? What benefits have you realized? We're streamlining client reporting, and enabling ...

Datorama Review

What do you like best? I love the visual aspect of the dashboard and how easily customizable these are. What do you dislike? I haven't had the chance to use Datorama in its entirety thus far. Therefore, I do not believe I can say I dislike something just yet based on my experience at the moment. Everything seems straight forward with an easy to use navigation menu. What business problems are you solving with the product? What benefits have you realized? We are able to easily pinpoint ...

Amazing Platform

What do you like best? Customizability is probably the best feature of the product. Endless opportunities and visualizations What do you dislike? Because of the a bunch of data and apis are being funneled into the system, there is sometimes a bit of a lag that you can experience Recommendations to others considering the product Their customer service on boarding team is amazing and will get your brand/business up and running in a very short time. What business problems are you solving ...

one stop shop for data

What do you like best? datorama is awesome for consolidating your data. tired of bouncing from platform to platform to compile client reporting? this program solves for that. easily makes client management and campaign insights more efficient What do you dislike? it's a little cumbersome at first to import the data streams, but it's data and that's to be expected. What business problems are you solving with the product? What benefits have you realized? tired of bouncing from platform to ...

Overall Positive Experience with Datorama

What do you like best? Datorama is very customize-able to your organizations needs and the US-based support team have been very helpful with addressing problems. We have been actively involved in providing input into the development of their new interface. What do you dislike? Their knowledge base needs some work and some of their newer service reps could be a bit friendlier (not impolite just not overly personable. The overall structure of entities makes sense in most cases but for our ...

Frustrated. Have many issues that have been passed to our BI team handling the product.

What do you like best? The graphics are great. I like the way the information can be displayed on the screen. What do you dislike? I've had many problems with the tool. One is related to filtering the information that I'm viewing. I don't know if that is related to the way it was set up by our BI team or simply issues with the tool itself. What business problems are you solving with the product? What benefits have you realized? As head of the company's customer support, I need to use the ...

Datorama is an excellent data visualization tool

What do you like best? The ability to aggregate data for all channels running digital media for our clients. My coworkers like the ability to create pivot tables and sending out the link to clients/internal managers, etc. The charts provide a ton of clarity to our work and we will regularly use Datorama to reference how we are doing. The Gifs are also a nice fun touch to the platform. Would highly recommend Datorama as a marketing data tool. What do you dislike? I think that it still is ...

Executive Director of Sales

What do you like best? easy to share digestible reporting with clients. What do you dislike? Limited ability to merge all of our data with the software. What business problems are you solving with the product? What benefits have you realized? We are solving for an always-on reporting function for our clients digital media campaigns that ingests our own proprietary data.