Datorama Reviews in June 2026: User Ratings, Pros & Cons

Analytics Team Lead

What do you like best? Variety of visualizations and relative speed at which widgets can be edited/added allows us to react quickly and creatively to client questions. Wide range of API connections makes life easier for a multi-channel digital media company. What do you dislike? Seemingly arbitrary limitations to widget data types/volume can be frustrating. Documentation around language for custom calculations is limited and makes creation of those calculations a tedious trial/error ...

Extremely helpful to alleviate manual report pulling and visually makes our reporting look 100X bett

What do you like best? I like the following about Datorama: The ability to change colors. The options for graphs/charts API connections It's visually appealing It allows me to see all of my clients data in a single login These reports are templated and easily updated and therefore we can also share with our clients. We have moved (as an agency to use Datorama dashboards as our main client reporting source. Clients love how custom they can get their reporting and we love being ...

Must have tool

What do you like best? I like how nimble the platform is. It's very flexible. What do you dislike? When the platform is experiencing issues, it has a major effect on the whole team's operations. Recommendations to others considering the product Tailor it to you and your clients' needs! What business problems are you solving with the product? What benefits have you realized? Reporting and data visualization across channels. It helps consolidate reporting and allow to recognize ...

Datorama

What do you like best? Ease of access to our data, being able to see everything in one place What do you dislike? There are sometimes lags in the updates we make which can slow things down on our end Recommendations to others considering the product Do it - it makes things much more efficient if you are dealing with daily updates of multiple data sources What business problems are you solving with the product? What benefits have you realized? It just makes our business much more ...

Datorama Review

What do you like best? With Datorama you have the ability to easily connect to just about any data source you can think of. It is very versatile. What do you dislike? How Datorama compiles and calculates metrics appears to be a black box. The user should have more control over how metrics are aggregated and displayed. Recommendations to others considering the product There is a steep learning curve if you are connecting many data sources, but Datorama's functionality is better than any ...

Great and flexible all in 1 BI and visualization tool

What do you like best? My favorite thing about datorama is how customizable it is as a tool. You can use it to visual salesforce reports and dashes or use it for a completely different business instance like tracking media campaigns. What do you dislike? There are definitely some minor bugs I've come across and the limits on certain custom attributes can be a pain but there are definitely workarounds. What business problems are you solving with the product? What benefits have you ...

Experience with Datorama as a Programmatic Trader

What do you like best? I don't have to manually produce reports! Datorama automatically pivots all my reports for me so I can go through my campaigns in a very smooth and efficient way every day. What do you dislike? It's very hard to troubleshoot when Datorama "breaks." Because my team and I depend so heavily on it, we end up spending a lot of time troubleshooting and really shooting in the dark to figure out why reporting is showing up incorrectly or showing discrepancies across user ...

Datorama Is Awesome

What do you like best? It makes compiling data from multiple sources so easy. Its so customizable that I can get a brief overview of all my campaign data in seconds. Easy of use and Customizability are my top reasons What do you dislike? If you dont know the ins and outs, it can be hard to trouble shoot problems. Some degree of training is needed to get the most out of the tool Recommendations to others considering the product Any trade desk should use this. Your job will be infinity ...

Datorama is great for visual learning & analysis!

What do you like best? The platform/dashboards are very easy to use & navigate. You can sort & filter through the data to your desired results to quickly pull insights for reporting & analysis. What do you dislike? I feel like there is a TON of legwork required initially to get the Dashboard completely set up & ready for use. What business problems are you solving with the product? What benefits have you realized? 1 We wanted to give the client the option of hopping into a platform to ...

Using for reporting dash both internal and external. Powerful tool!

What do you like best? The customization of the platform. We have the resources to build our own mappings, dashes, and reports, so with this custom approach, Datorama offers a lot of flexibility for our ops team. What do you dislike? We've run into a few issues with miscounting rows and hitting our caps because of a system issue, but they have been quick to address and come up with a fix. Otherwise, it's been a solid solution. Recommendations to others considering the product It's a good ...