Datorama Reviews in May 2025: User Ratings, Pros & Cons

A robust marketing analytics platform

What do you like best? It's an ideal platform to visualize and analyze marketing data. You can use it as a centralized hub to manage your data from various systems, and bring them together to show the impact of multi-channel marketing on your funnel. What do you dislike? The UI can be slow to load at times if you have a large amount going on, but that's expected for any of these systems. What business problems are you solving with the product? What benefits have you realized? 1. Measure ...

Digital Marketing Coordinator

What do you like best? I like the user interface and how easy it is to read the data/get the information you need. What do you dislike? There isn't anything I dislike. Everything I need Dataroma for serves it's purpose. What business problems are you solving with the product? What benefits have you realized? Analyzing how effective implementing SEO was for each tour - how many tickets were sold, revenue, click through and ROI.

Great but confusing

What do you like best? I like all of the fields that can be pulled in, as well as the graphs. What do you dislike? It's overwhelming. Need more pre built templates. What business problems are you solving with the product? What benefits have you realized? We are providing clients with more concise reporting. As a manager I am also able to monitor what the team is working on.

This platform has truly transformed the way we run our marketing programs

What do you like best? Datorama has allowed us to cut out spreadsheets and run all out metrics through one super sophisticated platform, while empowering marketing with the ability to own our data and metrics and can scale with our programs. What do you dislike? Overall, our team is very happy and we don’t have any real complaints. What business problems are you solving with the product? What benefits have you realized? Marketing ROI across the board. We finally understand our ...

Finally Marketing Analytics Made Simple.

What do you like best? Datorama saves our team precious time by eliminating data wrangling. After the initial set-up, all of our marketing metrics now live in one platform. Not only this but they do all the data normalization though AI up front which saves us all the time and resources it used to take to try and wrangle all this data. With all our data in the same place, speaking the same language, Datorama then allows us to run sophisticated analytics across platforms and programs in ...

Best Marketing Analytics Platform Around

What do you like best? Datorama allowed us to put all our marketing metrics into one unified platform. It even does the data normalization through AI up front which saves us so much time and resources, so that we don't need to waste it all trying to wrangle up the data. Having all of our data in one place and being able to connect itself together through one common "language," Datorama allows us to run sophisticated analytics across platforms and programs in one place. What do you ...

Datorama provides great insights if you put in the work

What do you like best? I like datorama's ability to compile data in easy to read and see reporting and analytics. I like permissioning that you can share between teams and client teams. It allows me to see how different tactics and sites and mapped information is working. What do you dislike? Setting up streams often take a lot of time and a lot of effort. At the same time, i have run into a lot of issues getting stream set up appropriately. The customer service is often lacking and when ...

Datorama is an excellent data management and visualization platform!

What do you like best? At Kepler, we handle over 300 sources of data every day, and Datorama allows us to automate almost all of the daily data ingestion, transformation, and visualization in one easy to use interface. What do you dislike? Kepler is innovative and we're constantly pushing the boundaries of the platform as we work on new solutions for clients. That said, their support team does their best to work with us, and we sometimes speak with their product team about feature ...

Data Analysis Tool

What do you like best? The visualization are appealing and simple to setup What do you dislike? The data aggregation can be a hassle if the data does not fit their setup What business problems are you solving with the product? What benefits have you realized? Data wrangling, munging and visualizations