Datorama Reviews in May 2025: User Ratings, Pros & Cons

Datorama Rocks!

What do you like best? The flexibility to manipulate data as needed. We use Datorama for SEO & PPC reporting mainly and often we find very sloppy google analytics accounts. Datorama allows us to clean up that data and present it in a meaningful way to our clients. They are always adding more integrations which are helpful and the support offered is amazing. They always get back to me quickly with solutions to my questions. What do you dislike? I wish we could pay per client rather than ...

Analytics Assistant

What do you like best? I enjoy how easy the setup process for new campaigns and the quick responses from Datorama support. What do you dislike? I would hope to get insights from Datorama Genius on more than just ratio metrics. What business problems are you solving with the product? What benefits have you realized? Being able to track KPIs and setting up goals allows us to see where optimization may need to be targeted. Clients have particular enjoyed being able to track and watch all ...

Datorama's 'data model' is making it unnecessarily complicated

What do you like best? I really appreciate their efforts to prioritize API connections. The increased number of segregated platforms marketers advertise on these days are making it harder for analysts to perform traditional excel reporting and datorama aims to solve that problem. What do you dislike? However, API connections is about the only thing that makes the platform competitive. I would happily use Tableau over datorama if it weren't for the limited number of APIs Tableau offers. ...

Datorama Review

What do you like best? Ease of connector usage and Datorama's interface. What do you dislike? Inability to tackle out-of-the-box aggregations and calculations. What business problems are you solving with the product? What benefits have you realized? Report automation, dashboard creation.

Datarama review

What do you like best? I haven't been a user for very long, but even as a new user I find it very easy to catch on and intuitive! What do you dislike? I wish we had more control over formatting (e.g. colors for branding purposes What business problems are you solving with the product? What benefits have you realized? Data visualization can be a challenge but via our client facing dashboards it really helps simplify and make performance trends easily digestablle

Good Experience With Datorama

What do you like best? I like that it is easy to navigate and user-friendly What do you dislike? There's currently nothing that I dislike. Recommendations to others considering the product N/a What business problems are you solving with the product? What benefits have you realized? Marketing analytics

Not well acquainted with datorama

What do you like best? The layout is easy to navigate and is user friendly The customer service is always polite and helpful when needed The cost is reasonable given the product service supplied What do you dislike? The site speed could be improved in order to be faster There could be a more robust implementation training for all new users of the product There could be on site support staff to help users navigate the tool in real time with actual problem cases to be solved and ...

Datorama review: GoDaddy

What do you like best? I like the multiple dashboard views by market, by day, by channel etc. What do you dislike? I wasn't super involved but the implementation and setup of getting the required information filled out by partners and sent in on a regular cadence was a challenge. Recommendations to others considering the product n/a What business problems are you solving with the product? What benefits have you realized? We moved away from an internal built GoDaddy "Wallet" which had ...

Datorama frequent user

What do you like best? Can easily build custom widgets, can create interactive filters that allow clients to change settings without messing with anything on the back end. Easy to organize different projects across different dashboards. Great visuals and diverse graph types to choose from. What do you dislike? As someone who mainly uses Datorama to organize client data in a client-friendly way, I do wish I had a better understanding of all of the mapping within the datastreams allowing ...

Media Agency using Datorama for Client's Marketing Performance Analysis

What do you like best? Ease of backend & front end - backend: API connectors, mapping templates, customization of metrics & dimensions - frontend: dashboard usage and widgets are very intuitive and easy to learn scalability based on templates different user levels and management great customer support fact that they are constantly working on enhancing the product and asking their partners for input What do you dislike? - selection of widgets could be greater - Datorama ...