Datorama Reviews in May 2025: User Ratings, Pros & Cons

Gain of time and good support

What do you like best? Their success team is really on top of things and always ready to help our staff using the platform. What do you dislike? nothing for the moment! : We are currently in the implementation phase but I am confident that the tool will be really useful for our team. What business problems are you solving with the product? What benefits have you realized? We gain a lot of time doing report. We can now focus on important things such as optimization.

Datorama is the Next Level

What do you like best? Datorama's capability to integrate with Media Ocean and Prisma have been instrumental in tying together our digital and traditional media. It's also incredible how easy it is to connect all of the data sources through API, Push/Pull FTP, Email and many other methodologies. It's really quite an amazing platform! What do you dislike? The Media Cost Center (the connector that actualizes media dollars can be a bit tricky to set up, but once it's done, it's done. ...

Datorama provides all of the features we need to group and analyze data, as well as great support.

What do you like best? Great API connections to all of our providers, great support when we need assistance, nicely integrated email scheduler, and customizable widgets. Genius, Goals, and their AI features are also very powerful! What do you dislike? Customizing reports can be a little tedious. What business problems are you solving with the product? What benefits have you realized? By pooling all of our data from multiple platforms, we are able to easily compare performance and analyze ...

No reason to use

What do you like best? i love that it is web based and allows easy client access to data What do you dislike? Datorama has a million restrictions as opposed to other technologies out there. I'd much rather use Tableau or (shudder Qlik What business problems are you solving with the product? What benefits have you realized? It has allowed us to create simple dashboards for data

Many capabilities, none of which are easy to take advantage of.

What do you like best? I appreciate the great mass of data that Datorama is able to process and store. I also appreciate the many dashboard formats that are made available to users and the ease with which pleasing visuals can be created. What do you dislike? Permissions issues and privacy issues greatly inconvenience a user depending on their level of access. For example, I often have to request our Analytics team puts together custom metrics for more granular reporting on my campaigns, ...

Effective analytical and reporting tool

What do you like best? Integration with digital platforms and real time reporting to clients. What do you dislike? Some data from plataforms such as DSPs is not easily transmitted into Datorama. What business problems are you solving with the product? What benefits have you realized? Digital analytics and reporting to clients.

Datorama Rocks!

What do you like best? Datarama is great at making visual presentations that are easy to understand and send to the client. We have had the opportunity to use the tool as a way for the client to see what is going on in their business 24/7 thanks to the dashboard's easy navigation. The customer service is also fantastic! They respond quickly to issues and almost always have a solution that they are ready to walk through no matter how many emails it takes. Datorama is also great because you ...

DatoRama Reporting Dashboard

What do you like best? The customer service and the ability to pull reporting metics in an automated fashion. What do you dislike? Not much as of right now. We could use more integrations with our email marketing API. What business problems are you solving with the product? What benefits have you realized? Scalability with client reporting

Top ad agency Dashboard provider on the market.

What do you like best? Astonishingly high customization capabilities and intuitive integration software. Visualizations are on par with competitors and export capabilities are great. Most importantly, the support team consists of the best people I've ever had the pleasure of working with. What do you dislike? There's a high learning curve and anyone needing to utilize this dashboard provider should think about having an employee or a team dedicated towards the build-outs. This is less of ...

Great Tool for Marketing Analytics and BI

What do you like best? Datorama's ability to easily integrate and map data sources is its best feature. It has native connections to dozens of marketing companies, and can connect to any type of database or data file. The design of Datorama's UI and its visualizations is much better than many of the other platforms we tested. Their support team has been very responsive and helpful on all questions and issues. What do you dislike? The level of interactivity within the dashboards is more ...