CleverTap Reviews in July 2026: User Ratings, Pros & Cons

One of the best marketing automation solution out there! `

What do you like best? CleverTap is a customer lifecycle management and engagement platform that gathers data on any platform for behavioural analysis of the users. Some of the points that I'd like to highlight: - Easy setup - Real-time data gathering - Ability to set up campaigns for real-time as well as past behaviour segment's users - Good visual reports What do you dislike? 1. The feature called 'Journey' can't be edited once you set it up and go live. If you want to make ...

CleverTap is the most comprehensive tool I have used

What do you like best? Automated segmentation based on Recency and Frequency is very useful. It helps us track how many users have moved from Champions to hibernating and set up targeted campaigns to get them back to Champions. What do you dislike? Journeys seems a bit complex though we still continue to use it as it's very useful. What problems are you solving with the product? What benefits have you realized? We thoroughly use the email channel and the product helps us to A/B test ...

Great product

What do you like best? Easy to configure, easy to segment. You have a user friendly platform. I like that have a lot of features, but are not complicated to use. I like that Clevertap is always implementing new features. What do you dislike? I dont like that the platform is not always reliable and some messages for some reason does not appear to all users. This is happening less often lately. I did not like that the journeys were so hard to implement, at the end we did not implemented ...

How CleverTap helped me in driving user engagement

What do you like best? How easy it is to make cohorts and target users in each cohort in a more personalized way. What do you dislike? The tool took me sometime to get used to it. What problems are you solving with the product? What benefits have you realized? CleverTap is helping me in driving user engagement. It is a huge benefit because I no longer depend on my tech team for sending personalized user communication.

Love the product and a great support team

What do you like best? Very easy to use but powerful interface. Cohort analysis and deep dive into events is very helpful. What do you dislike? Some of the features are hard to understand / less intuitive like test profiles What problems are you solving with the product? What benefits have you realized? Analysing user behaviour, revenue and cohorts

Clevertap provides a quick and easy solution to our marketing needs

What do you like best? I like the range of analytics capabilities provided by Clevertap best. They are easy to use. I also like the "best time for every user" feature when sending out comms, to suit what is best for every user. What do you dislike? Nothing much for now, maybe the lack of having a more organised way to keep our segments? Recommendations to others considering the product: Easy solution to rolling out Mobile push, really good analytics capabilities too What problems are you ...

Good Overall Experience

What do you like best? - Segmentation of users - Boards functionality - Ability to create journeys What do you dislike? - List upload to send an email or any other communication (list upload option which is there currently enables to upload user properties only - Not many templates available for pop-ups What business problems are you solving with the product? What benefits have you realized? Sending notifications to users is really easy via CT. Analytics is also powerful.

Good platform for your Apps engagement

What do you like best? What i like best from clevertap is its journey feature that can create automatic flow of engagement starting from user onboarding, user purchasing, and prevent user churn What do you dislike? What i don't really like is it didn't support coupon or voucher capabilities where we can distribute unique voucher code through mobile push or in-apps notification. Secondly it's not easy to create campaign and engagement based on MSISDN, we need to create text column and row ...

Great tool to perform a market analysis.

What do you like best? CleverTap is a very complete tool to perform a complete analysis of user behavior, which allows us to have a more effective understanding of the tastes of the people we want to analyze, thanks to this we can see clearly, who look at the sites of our competitors, and thus offer them, something better or equal, so we have a large retention of people within our business, thanks to the precise data on the actions performed by users on other sites, we can create a set of ...

CleverTap has improved a lot over time

What do you like best? They really hear us like clients. We had a wonderful experience as customers with special needs. The engineers implemented special features based on our feedback and needs. They are always willing to help. The platform is more powerful and versatile than ever, and has nothing to envy to the competition. What do you dislike? The initial integration with Segment.com was little painful, and we have to done several fixes and work with CleverTap in order to get ...