CleverTap Reviews in July 2026: User Ratings, Pros & Cons

Best platform to send campaign to customers

What do you like best? The best part of this platform is the campaign, you can set it as per your necessity and forget everything, it will work on schedule also. This helps a lot in user engagement, and we can send push notifications according to different events What do you dislike? Nothing as of now, but I could suggest please create a walkthrough video which can help users and a PHP package What problems are you solving with the product? What benefits have you realized? Uninstall ...

Omnichannel Marketing Software

What do you like best? Helps us to launch omnichannel campaigns and build complex marketing touch points. What do you dislike? Some of their features are not useful such as Clever Campaigns. Recommendations to others considering the product: Highly recommended if you want to engage your users and do complex analysis. You can create highly granular events to track which helps you map your customer journey What problems are you solving with the product? What benefits have you realized? ...

Loved the Pre-Built Segmentations of CleverTap

What do you like best? I love using CleverTap, I use it to send notifications to our app users on a weekly basis. Using CleverTap, I could segment basis on recency and frequency (their best feature - it’s prebuilt What do you dislike? One thing where I think CleverTap can do better is for Ui/UX. Apart from this I think CleverTap has the features sorted. Recommendations to others considering the product: Use the customer success team to get setup for success. You do not need to worry ...

Data Insights at its best!

What do you like best? The most helpful thing about CT, is the ability to create actionable campaigns from the insights. Flows within CT has given us the ability to successfully decrease our app abandoned ratio by 8.7%, more over the trend analyzation has equipped us to modify the marketing strategy for the best time to send a campaign. What do you dislike? I guess I dislike the fact that CT somehow limit us in creation of fully equipped HTML workframes, however I'm sure it would be ...

Intent Based Segmentation by CleverTap is a must use

What do you like best? CleverTap’s intent based segments lets you set goals to your campaigns to ensure that your marketing activity is data backed. Once you set your goals, it predicts the likelihood of achieving the goal by segmenting users based on past behaviors. We’ve used goals extensively for our app. What do you dislike? Their customer success team is super accessible and any feedback, suggestions, improvements that we pass are taken care of. So there is hardly anything that I ...

Simple and most Effective Platform to drive App Engagement

What do you like best? Ability to automate push notifications and in-app messages. As well as, analytics to measure effectiveness of a campaign within the CleverTap dashboard: custom dashboard, campaign reporting as well as default dashboards like today, mobile app, uninstall and revenue make looking at data much easier. What do you dislike? Some changes to UI/UX will help us a lot. Not able to edit the ‘WHO’ part of campaign that is running is quite a challenge. What problems are you ...

Intuitive, Feature rich and Accurate - Must have for teams of all sizes

What do you like best? The toolkit enables powerful marketing automations out of the box. If not for CT, our team would need to spend several days and weeks building the same set of automations. Further, the analytics capabilities are at par with most tools out there and sufficient for most day to day use cases for product and growth teams. What do you dislike? Some of the queries especially around Funnels and Flows can be slow, especially when using a large dataset. Further, user flow ...

Must use tool for marketer

What do you like best? The dashboard is very user friendly, and so are the insights, very helpful. Even the support team is very helpful. What do you dislike? Nothing, IT is very user friendly, but at times we get stuck with certain Understanding, so if a user manual made available would be very helpful What problems are you solving with the product? What benefits have you realized? Integrated Marketing Solution problem is solved by using this tool

Glad to use and recommend Clevertap

What do you like best? Clevertap is easy to use, easy interface, well defined technology. Good to use this since last 3 organisations. What do you dislike? Speed which is becoming better and better day by day. What problems are you solving with the product? What benefits have you realized? RFM is a very good feature. Its very easy to create segment and do targeting accordingly. FB/Google- Create direct audience and start monitoring.

Great tool for smarter campaigns and experimentation

What do you like best? Our marketing campaigns have become lot more data-driven because of Clevertap. With its AB testing feature, CT has also enabled us to do a lot of quick experimentation on the fly. What do you dislike? The way data is displayed can be confusing to interpret at times. We often find ourselves wishing for more clarity on some disparities in data, even though it ends up being an interpretation error a lot of times What problems are you solving with the product? What ...