CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 311-320 out of 332
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Anonymous
07/05/18
Great data, could be more intuitive
What do you like best? CallTrackingMetrics is fairly easy to set-up and stores a huge range of useful data about referral sources at a reasonable price. There is a huge range of data available for analysis though, and excellent options for cross comparison. What do you dislike? Reporting is not very intuitive, and we've had to work with tech support several times to figure out how to set up reports correctly for specific metrics. Tech support has been helpful each time, though. Once ...
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Anonymous
06/13/18
Extremely Easy To Work With
What do you like best? I am a developer at my company and needed a special feature added to their software that would help my program integrate better with the Call Tracking Metrics program, I decided to reach out and I was connected with Jason who took the time to make my request a priority. Within two days he had gotten his development team to build my request into the software. Although somewhat small, my request was essential in the success of our project! Great job and customer ...
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Anonymous
03/30/18
Fully Integrated Call Tracking Platform
What do you like best? Call Tracking Metrics allows us to track both paid and non-paid digital activities and attribute calls to each channel. CTM also layers on demographic information about callers that allows us to better understand and target future prospects. What do you dislike? The set up is very manual as is the call scoring functionality. Recommendations to others considering the product: They are definitely worth a looking into to track offline conversion for online channels. ...
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Jared
03/06/18
It's robust and really easy to utilize!
PROS & CONS What are the best aspects of this product? Its call tracking metrics enabled me to keep track of calls via ROI in my marketing campaigns. Info that I'm able to receive is excellent. I highly recommend this platform for people who are curious to know what I'm using. Reports are easy to extract. They can be filtered by just about any parameter allowing for easy targeting of specfic tracking details. What aspects are problematic or could work better? I'd have to pay close ...
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Anonymous
02/22/18
The ease of use with call tracking metrics has made working a breeze.
What do you like best? The way call tracking metrics collaborates with sales force for ease of use. I work in a field that requires a lot of data collection in terms of keeping track of numbers and with the use of call tracking metrics it consolidates the time of data collection by compiling all of the data anyone would possibly need. The organization of the data collection is superb as well, the way you can spread it by day, month, year, particular dates, particular users. Everything ...
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Ruth
02/13/18
Useful and highly intuitive.
PROS & CONS What are the best aspects of this product? If you happen to be new in analytics and call tracking, you won't have to worry much. You can get things up and running within several minutes. Its UI is intuitive. You can engage with other people thanks to its simple e-mail alerts and report generation. It more than paid on its own in saving resource allocation for the PPC I'm using in clinical trial recruitment. What aspects are problematic or could work better? There's not much ...
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Anna
01/15/18
Definitely pleased using this!
PROS & CONS What are the best aspects of this product? What CallTrackingMetrics has been doing has been nothing but excellent. Their support and sales were there during the process of selection. They were also there in during the time I was setting up services. Their e-mail alerts works just the way I want it to: receiving an e-mail every time I get a new call. I receive a summary message every week in helping my staff and I in keeping on top of incoming sales calls. What aspects are ...
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Norma
12/29/17
I use this for every client I deal with.
PROS & CONS What are the best aspects of this product? Its robust features is what got me to begin with. It's getting a lot better every single time. Support is excellent. Documentation has been tremendous. Other functionality such as direct-to-call lead form is the best. What aspects are problematic or could work better? I wish it's priced a lot less. While it tries to be competitive, other services have lesser cost per-minute. There's nothing much else to go on. Just hoping it would ...
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Jean
12/22/17
A product that provides incredible service and terrific value!
PROS & CONS What are the best aspects of this product? I've been using CTM for a couple companies. I've used it for marketing agency and e-commerce purposes. For both instances, the tool proves to be critical in ROI measurement and tracking. While there are other call tracking alternatives available, its pricing remains unrivaled. CTM knows how to really make me stand out and look good! What aspects are problematic or could work better? Some small complaints. It lacks a bit of reporting ...
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Anonymous
11/01/17
CallTrackingMetrics Review
What do you like best? The idea that you can set up different phone numbers that are able to be forwarded on schedules that provide relevant data for your business is absolutely flawless. The data and new dashboard they've set up has provided an easy way to track different retail locations. The cost of a number is virtually nothing but it also allows you to easily handle multiple lines and give great reporting data to boss/clients on their tracking initiatives and what is working and what ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].