CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 281-290 out of 332
UI
User in Apparel & Fashion
05/21/19
Great way to analyze call detail
What do you like best? The ability to record the calls and also where the call is coming from is so helpful. What do you dislike? There are times when they cannot record the call, or it is not available. What problems are you solving with the product? What benefits have you realized? No issues really outside of the one above, the benefits are being able to fully capitalize on our ad programs.
AI
Administrator in Hospital & Health Care
05/21/19
Helped our business massively!
What do you like best? Everything is right in front of us. We admittedly used a consultant to set it up, but the dashboard they created with CTM has been so helpful in identifying the sources that are working the best for us. What do you dislike? Really have nothing bad to say. It was a bit too much for a novice to setup? Recommendations to others considering the product: Get a consultant to properly set it up What problems are you solving with the product? What benefits have ...
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A
Anonymous
05/21/19
Wonderful for Law Firms
What do you like best? We enjoy the auto refill for our balance, that way we never miss a call from failure to pay. This has been an issue in the past with other call services, but not with clal metrics. What do you dislike? The user interface for tracking leads is a bit complicated for a non techie. No one in our office is familiar with the call tracking, so a tutorial could be better. Recommendations to others considering the product: I would recommend it to anyone who is using SEO ...
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AI
Administrator in Machinery
05/21/19
Simple, Ationable Results after Install
What do you like best? Easy to set up. Allows us to track marketing efforts better. Easily track calls from print, organic and ppc effort. The script dynamically tracks user and changes the phone number. Skip all the other tracking, centralize it in one location. The recordings help the sales team a lot. We have ID'ed and improved how we do business and identified where improvements can be made in the sale process. What do you dislike? Salesforce upgrade is more expensive than we ...
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AI
Administrator in Leisure, Travel & Tourism
05/21/19
Excellent software with API support and flexibility
What do you like best? CTM is the most robust software in the industry, due to their API support and “smart router” functionality. You can set a variety of rules for call handling (e.g., forward calls to agents based on type of call and weights that agents should receive calls). What do you dislike? Sometimes third parties don’t support CTM out of the gate. Such as FreshSales, which we are currently considering using. What problems are you solving with the product? What benefits ...
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Anonymous
05/21/19
Great Software
What do you like best? It's very easy to set up an account and has a pretty solid set of features. Fortunately, even with all the available features, I've found it easy to navigate and configure. What do you dislike? Not a whole lot. My only suggestion would be potentially to add some training around setting up an account. It's simple to figure out the basics, but there's more advanced options available and it's not always immediately obvious how to use them. What problems are you ...
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A
Anonymous
05/21/19
Amazing Analytics, Best Customer Support
What do you like best? Their call tracking is really comprehensive tool, very in-depth with virtually limitless functionality. Every-time I get on the tool I learn that it does something that I didn't realize. What do you dislike? I wish that I could access a dedicated resource, someone that could work hand in hand with my developers and marketing directors to get call tracking set up on our sites, email campaigns, ect. Someone who would sort of serve as our dedicated account manager who ...
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AI
Agency in Marketing and Advertising
05/21/19
Lovely experience
What do you like best? I like the integrations they offer to other apps, like Google Analytics and Bing, which is our two most used. What do you dislike? I dont like the bugs and glitches within the app. The Bing dropdown to select an account does not support a search, which in fact shows the magnifying glass icon to intend so. Recommendations to others considering the product: Must have! Good product and amazing customer service What problems are you solving with the product? ...
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A
Anonymous
05/21/19
Premium support and high quality software at an affordable cost!
What do you like best? As a small business, we use Call Tracking Metrics to track lead generation and calls from Google/Facebook ads. Initially, this software resolved an issue that I didn't even know we had. Overall, it provides tons of valuable data I was unaware could be accurately tracked. Couldn't recommend enough! What do you dislike? We have had no huge issues with the software and the support team has been a tremendous help any time we have. They are always quick to respond when ...
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AI
Agency in Marketing and Advertising
05/21/19
Working well for call tracking
What do you like best? The flexibility to configure it for our specific application What do you dislike? More data then we need, so it takes some getting used to narrow it down. What problems are you solving with the product? What benefits have you realized? Identifying ROI through a complex customer journey
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].