CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 261-270 out of 332
A
Anonymous
05/21/19
Great platform, great experience.
What do you like best? Easy to integrate with analytics and after getting used to the UI/UX was able to get tracking numbers for marketing campaigns, both digital and print, up quickly. Call source presets. Great call dashboard that's powerful and easy for the sales team to use. What do you dislike? Some settings were hard to find initially. Configuring lead sources was a bit cumbersome at first, but learning by working through the admin paid off. Didn't affect my overall opinion of CTM. ...
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JS
Jami S
05/21/19
Excellent product
What do you like best? Easy to use and valuable metrics! It’s an easy platform to navigate as well. What do you dislike? Sometimes the caller ID is wrong and it was difficult to get everything implemented at first. What problems are you solving with the product? What benefits have you realized? It gave us insights on how well our ads were performing
AW
Austin W
05/21/19
Amazing call tracking software!
What do you like best? I like how we can build custom reports and import data into Google Data Studio! What do you dislike? There are no free milkshakes. I like milkshakes. Recommendations to others considering the product: Give it a try if you are looking to track your digital advertising! What problems are you solving with the product? What benefits have you realized? It integrates with Google Ads, Facebook, Google Analytics, and much more. We can track which ads are winning.
MG
Michael G
05/21/19
CallTrackingMetrics is as powerful as it is easy to use!!
What do you like best? I love that CTM is so easy to set up, and so easy to review calls. I have 10+ phone numbers being used and it's so easy to manage. What do you dislike? Nothing yet! Been super thrilled with the entire service from front to back. What problems are you solving with the product? What benefits have you realized? I'm able to generate leads for customers all over the country, and track which leads are coming in from which numbers. I've found that I can now get my ...
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AI
Administrator in Construction
05/21/19
CallTrackingMetrics makes recording and reporting easy!
What do you like best? Lots of data is captured and compiled for easy and informative reporting. We're able to track all of our calls from multiple sources, and directly attribute revenue to each source. What do you dislike? The platform can be slightly difficult to navigate because there are so many options available. After spending some time learning the system, it gets easier and easier! Recommendations to others considering the product: Compared to CallRail, ...
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JF
Jason F
05/21/19
Very Powerful an Every Feature You Could Want
What do you like best? Easy to understand console. Batch updates to many fields/records at once which saves tons of time! What do you dislike? A bit complex for beginners. Could use more training videos for beginners. Recommendations to others considering the product: Unlike some other call tracking services, Call Tracking Metrics can do it all and then some, so you won't be limited in features or integrations. What problems are you solving with the product? What benefits have ...
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A
Anonymous
05/21/19
I have used many call tracking systems
What do you like best? CTM is very user friendly, from an APP and from a computer. It makes call tracking on the go very easy. What do you dislike? So far there is nothing I do not like....I have been a customer for over a year. What problems are you solving with the product? What benefits have you realized? I am currently porting all of my business numbers to CTM. The porting department has been very helpful and patient with the process, and has helped me every step of the way. Having a ...
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KG
Kristi G
05/21/19
I have used many call tracking systems
What do you like best? CTM is very user friendly, from an APP and from a computer. It makes call tracking on the go very easy. What do you dislike? So far there is nothing I do not like....I have been a customer for over a year. What problems are you solving with the product? What benefits have you realized? I am currently porting all of my business numbers to CTM. The porting department has been very helpful and patient with the process, and has helped me every step of the way. ...
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AI
Administrator in Construction
05/21/19
Very useful
What do you like best? Allows to record phone calls and track for campaign ads What do you dislike? Price was higher than anticipated. The cost per min could be a lot cheaper What problems are you solving with the product? What benefits have you realized? Recording, tracking where clients find us from.
JK
Jana K
05/21/19
Wonderful for Law Firms
What do you like best? We enjoy the auto refill for our balance, that way we never miss a call from failure to pay. This has been an issue in the past with other call services, but not with clal metrics. What do you dislike? The user interface for tracking leads is a bit complicated for a non techie. No one in our office is familiar with the call tracking, so a tutorial could be better. Recommendations to others considering the product: I would recommend it to anyone who is ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].