8.5
Spot Score
Adelphic Review: Is It The Right Demand Side Platform (DSP) For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPROverview
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Features
Buyer feedback
Alternatives
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SpotSaaS Analysis for Adelphic
Adelphic is a Demand Side Platform (DSP) primarily used by advertising operations teams and media planners in medium to large enterprises. A rating of 4.1/5 from 10 reviews suggests it is broadly validated but may not yet have widespread acclaim.
Adelphic's direct publisher access sets it apart, allowing users to engage in direct media buying, which can enhance campaign effectiveness. Its patented technology supports precise geographic targeting, making it a strong choice for those needing targeted ad placements. However, limited brand recognition might be a concern for teams seeking a more established platform.
Quick facts about Adelphic
What is Adelphic?
Adelphic is the developer of a new platform for demand side platforms. Its patented technology enables advertisers and agencies to buy digital media directly from publishers. Adelphic's customers include PROS, RadiumOne, and AdRoll. Demand side platforms allow advertisers to target users by geography, interest and events.
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:Global
Adelphic was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Adelphic
- Use cases
- Digital advertising agencies, Brand marketers, Media buyers
- Team types
- Advertising operations teams, Media planners
- Company size
- Medium Business, Large Enterprises
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Adelphic
Patented technology enabling direct media buying from publishers
Ability to target users by geography, interest, and events
Trusted by notable customers such as PROS, RadiumOne, and AdRoll
Is Adelphic right for you?
Best for advertisers needing advanced, direct digital media buying and targeting.
Choose Adelphic if
- You require patented technology for direct media buying from publishers.
- You need granular user targeting by geography, interest, and events.
- You are a medium or large business with a digital advertising budget.
Consider alternatives if
- You have no digital advertising budget or need simple ad buying.
- You prioritize transparent pricing and extensive user feedback.
What buyers should know before shortlisting Adelphic
Adelphic offers a unique approach by enabling direct media buying from publishers. Its patented technology allows for effective targeting, but it may not yet have the recognition of more established platforms.
Adelphic pros and cons
- Adelphic pros
Patented technology enabling direct media buying from publishers
Ability to target users by geography, interest, and events
Trusted by notable customers such as PROS, RadiumOne, and AdRoll
- Adelphic cons
Limited publicly available pricing information
Relatively small rating count (10 reviews) indicating limited user feedback
Ready to try it?
Get started with Adelphic
Connect with the team for a personalised demo.
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See how it stacks up
Compare Adelphic side-by-side with top Demand Side Platform (DSP) alternatives.
What is the pricing of Adelphic?
Adelphic reviews and ratings
Buyer sentiment
Overall positive sentiment with appreciation for advanced targeting and direct publisher access, tempered by limited user feedback and pricing transparency.
What buyers like
- Advanced targeting capabilities
- Direct publisher access
- Technology innovation
Common complaints
- Pricing transparency
- Limited user reviews
What users are saying
UI
User in Marketing and Advertising
09/20/19
Adelphic
What do you like best? Very easy to use DSP. Easy for someone new to programmatic to learn and get going on the dsp. Uploading files to target ...
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AI
Agency in Marketing and Advertising
01/18/19
New User
What do you like best? I like having access to advanced targeting options. We also use the platform for audience research. What do you dislike? ...
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MS
Matthew S
07/05/18
Great platform!
What do you like best? I love the usability of Adelphic and their customer support has only improved since being aquired by Viant What do you ...
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AI
Agency in Marketing and Advertising
02/22/18
An intuitive platform that will solve problems you never knew you had!
What do you like best? The Adelphic platform helps my agency compete with 'the big-boys.' This platform is far better than others in the market, and ...
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UI
User in Marketing and Advertising
10/16/17
Great Mobile ADSP
What do you like best? One of Adelphic's best features is its user-friendly user interface. With little training I was able to start performing ...
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AI
Administrator in Marketing and Advertising
09/01/17
Best option for geo mobile campaings
What do you like best? I use Adelphic as a DSP for my mobile campaings, especially the ones that are geo located because unlike other mobile DSPs it ...
Read more
What are the features of Adelphic?
Audience targeting is a powerful software feature that allows businesses to effectively reach and engage with their target audience. It enab…
Brand Safety and Fraud Protection are crucial components of software that aim to protect businesses from online threats and fraudulent activ…
The process of analyzing, organizing, and monitoring a company's or organization's costs and expenditures is known as Budget management. Man…
Contextual targeting is a powerful feature that is utilized by many software programs for efficient and effective advertising. It is a metho…
Demographic targeting refers to a feature within various software programs that allows businesses and organizations to tailor their marketin…
Frequency capping is a powerful software feature designed for online advertising campaigns. It enables advertisers to control the number of…
Omnichannel campaign management refers to a software that allows businesses to easily manage and implement marketing campaigns across multip…
Real-time bidding (RTB) is a technology used in online advertising that allows advertisers to bid on each individual ad impression. This mea…
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting proce…
Retargeting is a highly effective marketing technique used by businesses to reach potential customers who have previously shown interest in…
Adelphic security and data handling
Key compliance certifications and security features for IT and security teams evaluating Adelphic.
Certifications
Developer & data
Alternatives to Adelphic
Adelphic Support Options
Frequently Asked Questions About Adelphic
Common questions buyers ask before choosing Adelphic.
Adelphic is a Demand Side Platform (DSP). Adelphic offers Audience Targeting, Budget Management, Reporting, Omnichannel Campaign Management, Real-time Bidding and many more functionalities.
Adelphic is a strong fit if: You require patented technology for direct media buying from publishers.; You need granular user targeting by geography, interest, and events.. Consider alternatives if: You have no digital advertising budget or need simple ad buying.; You prioritize transparent pricing and extensive user feedback..
Buyers commonly note the following limitations of Adelphic: Limited publicly available pricing information; Relatively small rating count (10 reviews) indicating limited user feedback; No explicit mention of ease of use or onboarding support.
Some top alternatives to Adelphic includes Amazon DSP, AppNexus Programmable Platform, SmartyAds DSP, OrbitSoft DSP and Admedo.
Adelphic offers Subscription pricing model
The starting price is not disclosed by Adelphic. You can visit Adelphic pricing page to get the latest pricing.
Ready to try it?
Get started with Adelphic
Get connected with the team for a personalised demo.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].