Demographic Targeting
Demographic targeting refers to a feature within various software programs that allows businesses and organizations to tailor their marketing efforts towards a specific demographic group. This type of targeting takes into consideration various characteristics such as age, gender, income, education level, location, and interests. By using this feature, businesses and organizations can create more targeted and personalized campaigns that will likely resonate with their desired audience. One of the key advantages of demographic targeting is the ability to reach a specific group of individuals who are most likely to
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
