Frequency Capping
Frequency capping is a powerful software feature designed for online advertising campaigns. It enables advertisers to control the number of times a particular advertisement is shown to a specific user within a given time period. Frequency capping is a sophisticated tool that helps advertisers avoid oversaturation of their ads to the same user. This ensures that the ad remains effective and does not lose its impact on the user. By limiting the frequency of ad display, frequency capping prevents ad fatigue and ensures a better user experience. This
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
