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12 Free DevHub Alternatives Ranked by Real Users (2026)

Explore 12 alternatives to DevHub — vetted by our editors with real user reviews, pricing, and feature comparisons.

12 free DevHub alternatives, ranked at a glance

Quick answer

The most popular free marketing automation software alternatives to DevHub are Ortto, Platformly and Zoho Marketing Automation. Ortto tops the ranking with a SpotScore of 8.7 and 4.36★ from users. Compare all 12 on score, rating, and pricing below.

If you're weighing whether DevHub still fits, this shortlist helps. These 12 marketing automation software free alternatives are the top contenders, ordered by SpotScore, a measure of verified satisfaction and market presence, plus star ratings and pricing model. Each one passes editorial review. Use the table to compare, then explore the breakdowns below.

ProductSpotScoreRatingPricingBest for
OrttoUnify, analyze, and elevate your brand's growth.8.7★★★★ 4.36(570)Freefrom $99/moteams of all sizes
PlatformlySimplify your marketing with Platformly.8.6★★★★★ 4.7(85)Freefrom $40.33/moteams of all sizes
Zoho Marketing AutomationMaximize marketing success. Streamline tasks. Boost ROI.8.5★★★★ 3.8(86)Freefrom $23/moteams of all sizes
LeadSquared Marketing AutomationUnleash the full potential of your marketing.8.4★★★★ 4.4(60)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
SAS Marketing AutomationMaximize your marketing with data-driven automation.7.6★★★★★ 4.5FreeFree Trial · Quotation Basedteams of all sizes
OutgrowBoost sales and engage customers effortlessly.9★★★★★ 4.7(378)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.5(1887)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.5(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
Google Tag ManagerStreamline your web tagging process with ease.9.8★★★★★ 4.5(66)FreeFreemium · Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.6(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses
MarketoStreamline your marketing, boost your results.9.5★★★★ 4(2430)FreeFree Trial · Quotation Basedteams of all sizes

8.7

SpotScore

Ortto - Marketing Automation Software

Ortto

Unify, analyze, and elevate your brand's growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Ortto?

Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...

Read more about Ortto
Free TrialTry Free →·

Ortto offers custom pricing plan

8.6

SpotScore

Platformly - Marketing Automation Software

Platformly

Simplify your marketing with Platformly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Platformly?

Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...

Read more about Platformly
Free TrialTry Free →

8.5

SpotScore

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →

8.4

SpotScore

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

Unleash the full potential of your marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is LeadSquared Marketing Automation?

LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It combines lead scoring, landing page creation, email campaigns, and Zapier integrations so teams can manage the ...

Read more about LeadSquared Marketing Automation
Free Trial·

LeadSquared Marketing Automation offers custom pricing plan

7.6

SpotScore

SAS Marketing Automation - Marketing Automation Software

SAS Marketing Automation

Maximize your marketing with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is SAS Marketing Automation?

SAS Marketing Automation is an enterprise-grade platform for large organizations running complex, data-heavy multi-channel marketing programs that require advanced analytics integrated directly into campaign execution. It combines a built-in data warehouse with a campaign management system, ...

Read more about SAS Marketing Automation
Free Trial·

SAS Marketing Automation offers custom pricing plan

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

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Reach in-market buyersRank above rivals2M+ buyers a year

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $29/User/Month

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.8

SpotScore

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

Read more about Google Tag Manager

Google Tag Manager offers custom pricing plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

Read more about Kajabi
Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

Why each tool made the shortlist

Ortto8.7Best for teams of all sizes

Visual journey builder makes automation accessible for non-experts.

Watch for: Setting up complex journeys or advanced features has a learning curve for new users.

Platformly8.6Best for teams of all sizes

Versatile all-in-one platform offering CRM, marketing automation, email campaigns, and reporting in a single dashboard, ideal for simplifying business operations.

Watch for: Some features, like the landing page builder and opt-in form customization, need refinement, with limited templates and flexibility.

Zoho Marketing Automation8.5Best for teams of all sizes

Interface is easy to use even for beginners.

Watch for: Limited advanced functionalities when compared to competitors like HubSpot or Salesforce.

LeadSquared Marketing Automation8.4Best for teams of all sizes

Interface is accessible for beginners and non-technical users.

Watch for: The system can be overwhelming for new users due to numerous features and functionalities.

SAS Marketing Automation7.6Best for teams of all sizes

Advanced analytics capabilities

Watch for: Complex for beginners

Outgrow9Best for teams of all sizes

Quiz and calculator creation is straightforward, even for non-technical users.

Watch for: Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

Google Tag Manager9.8Best for teams of all sizes

Easy to manage website tags and script data in one central location.

Watch for: Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Marketo9.5Best for teams of all sizes

Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

Watch for: Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

Why teams look for a DevHub alternative

The reasons teams outgrow DevHub are fairly consistent:

  • An initial learning curve and effort may be required to fully utilize the platform and its extensive settings.
  • Navigation and UI are functional but feel dated.
  • Limited scalability and customizability options for certain users or industries.
  • Subscription costs can escalate with increasing team size and functionality requirements.

What to look at before switching from DevHub

How the 12 free alternatives line up on price and ratings: 12 offer a free tier; paid plans run $23–$99, with Zoho Marketing Automation the cheapest entry point; and Platformly is the highest rated at 4.7 across 85 reviews.

Behind the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to DevHub are Platformly (4.7★), Outgrow (4.7★), Kajabi (4.6★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to DevHub, prioritize: Website Visitor Tracking, Lead Management, Landing Pages, Channel Management, Campaign Segmentation, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

DevHub starts from $1,999 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply DevHub is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the best DevHub alternative for your goals

  • On a budget / just exploring: start with a free tier — Ortto, Platformly and Zoho Marketing Automation let you evaluate without paying upfront.
  • If real-user ratings matter most: Platformly has the strongest star rating (4.7★) among the options with verified reviews.
  • Want the safest pick: Ortto has the highest Spotsaas Score (8.7) in this list — a strong default if you're unsure.

The switch from DevHub

A low-stress switch from DevHub starts with exporting your data and confirming the new tool imports it. Check feature parity for your real workflows, run a short pilot, and keep DevHub active until the move is finished. The free tiers above let you trial first.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].