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12 Crafting emails Alternatives Ranked by Real Users, Free Picks Included (2026)

Explore 12 alternatives to Crafting emails, vetted by our editors with real user reviews, pricing, and feature comparisons.

The 12 best free Crafting emails alternatives this year

Quick answer

For most teams, the best Crafting emails alternatives are ConvertKit, Salesforce Email Studio and MDirector. ConvertKit leads with a SpotScore of 9 and a 4.1★ rating. The table compares all 12 on score, rating, and price below.

Comparing Crafting emails free alternatives doesn't have to be guesswork. These 12 email marketing software options are ranked by SpotScore, which blends verified satisfaction with market presence, alongside ratings and pricing. Each tool clears editorial review. Use the table for a fast comparison, then read the full breakdown below.

ProductSpotScoreRatingPricingBest for
ConvertKitStreamline your marketing with powerful email and landing pages.9★★★★☆ 4.1FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
Salesforce Email StudioBoost engagement with personalized emails.8.9★★★★☆ 4.18(210)FreeFree Trial · Quotation Basedteams of all sizes
MDirectorElevate your marketing game with powerful insights and impact.8.5★★★★☆ 4(2)Freefrom $19.70 per monthteams of all sizes
FlodeskDesign, automate, and soar with Flodesk.8.4★★★★☆ 4.38(55)Freefrom $35/mosmall & mid-size businesses
Overloop CRMStreamline your sales process with cutting-edge CRM.8.4★★★★☆ 4.48(117)Freefrom $82 /User/Monthteams of all sizes
PublicateCreate captivating emails effortlessly.8.3★★★★★ 4.85(40)Freefrom $12.50/moteams of all sizes
GroupmailConnect and engage with your audience through email.8.3★★★★☆ 4.4FreeFree Trial · Subscriptionteams of all sizes
BoostBoost your events with engaging ease!7.5★★★★★ 5(2)Freefrom $19/moteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★☆ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
EmailOctopusEffortlessly connect with customers through email marketing.8.6Not yet ratedFreeFreemium · Subscription · Quotation Basedteams of all sizes
GetResponseStreamline your email marketing and see results.9.8★★★★☆ 3.98(1543)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.66(1887)FreeFree Trial · Subscription · Quotation Basedteams of all sizes

9.0

SpotScore

ConvertKit

ConvertKit

Streamline your marketing with powerful email and landing pages.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.1

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What is ConvertKit?

ConvertKit is an email marketing and audience-building platform built for independent creators, bloggers, course sellers, and newsletter writers who monetize an online audience. It combines email automation, subscriber tagging, landing pages, and opt-in forms so creators can segment and nurture ...

Read more about ConvertKit
Free TrialTry Free →·

ConvertKit offers custom pricing plan

8.9

SpotScore

Salesforce Email Studio - Email Marketing Software

Salesforce Email Studio

Boost engagement with personalized emails.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Salesforce Email Studio?

Salesforce Email Studio makes it easy for you to create, send and measure engagement with personalized, targeted emails. With drag-and-drop design, simple editing commands, and links to your CRM to access lists of contacts, Salesforce Email Studio is an email marketing tool that lets you focus ...

Read more about Salesforce Email Studio
Free Trial·

Salesforce Email Studio offers custom pricing plan

8.5

SpotScore

MDirector

MDirector

Elevate your marketing game with powerful insights and impact.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is MDirector?

Discover MDirector, the ultimate email marketing platform that truly has it all. Ideal for businesses seeking to elevate their marketing game, MDirector empowers users to engage with their target audience seamlessly while gaining real-time insights to enhance their impact. Experience the ...

Read more about MDirector
Free TrialTry Free →

8.4

SpotScore

Flodesk - Email Marketing Software

Flodesk

Design, automate, and soar with Flodesk.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

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What is Flodesk?

Flodesk is an email marketing platform for entrepreneurs, small businesses, and creative teams. It offers a drag-and-drop editor, customizable templates, and design options like custom fonts and color palettes to match a brand's visual identity. Automation tools handle subscriber journeys ...

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Free TrialTry Free →·

Flodesk offers custom pricing plan

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Reach in-market buyersRank above rivals2M+ buyers a year

8.4

SpotScore

Overloop CRM - Email Marketing Software

Overloop CRM

Streamline your sales process with cutting-edge CRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Overloop CRM?

Overloop CRM was created in 2015 with a focus on helping outbound sales teams. Originally a Google Chrome extension, it allowed salespeople to collect contact information from corporate websites. Today, it has evolved into a comprehensive CRM and sales engagement software suite, specialized in ...

Read more about Overloop CRM
Free TrialTry Free →·

Overloop CRM offers custom pricing plan

8.3

SpotScore

Publicate - Email Marketing Software

Publicate

Create captivating emails effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Publicate?

Publicate is the ultimate solution to build HTML email templates without any technical assistance. It offers a modern, simple drag-and-drop editor to craft stunning email newsletters and other curated content in a mere fraction of time. Get ready to amaze with your professional-looking, ...

Read more about Publicate
Free TrialTry Free →

8.3

SpotScore

Groupmail

Groupmail

Connect and engage with your audience through email.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

Add to compare

What is Groupmail?

GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in touch with customers. Use GroupMail to design and send professional looking newsletters to your customers by ...

Read more about Groupmail
Free TrialTry Free →

7.5

SpotScore

Boost - Email Marketing Software

Boost

Boost your events with engaging ease!

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Boost?

Boost is an advanced tool that helps event organizers, small and medium businesses create unique and interactive events in just minutes. Take your event to the next level with emojis and engagement boosters to make it stand out from the rest. With Boost's proprietary questioning system, you can ...

Read more about Boost
Free TrialTry Free →

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

8.6

SpotScore

EmailOctopus

EmailOctopus

Recommended

Effortlessly connect with customers through email marketing.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is EmailOctopus?

EmailOctopus is an affordable email marketing platform for small businesses and independent operators who want straightforward list management, A/B testing, and campaign sending without paying premium rates. It integrates with Stripe and PayPal for ecommerce-adjacent use cases and offers a ...

Read more about EmailOctopus

EmailOctopus offers custom pricing plan

9.8

SpotScore

GetResponse - Email Marketing Software

GetResponse

Streamline your email marketing and see results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is GetResponse?

GetResponse is an online email response software that allows small businesses to create, track and send professional emails within a few clicks. With features like automatic drag-and-drop picture insertion, draft saving, ultra-fast click activation, HTML support, responsive design and more, ...

Read more about GetResponse
Free TrialTry Free →·

Starts from $15.58/Month when Billed Yearly, also offers free forever plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free Trial·

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

Who competes with Crafting emails?

There are 12 direct Crafting emails competitors in Email Marketing Software. The ones that come up most often are ConvertKit, Salesforce Email Studio and MDirector. Each is compared against Crafting emails on rating, pricing and feature coverage below.

What else works like Crafting emails?

Searches for "sites like Crafting emails" and "apps like Crafting emails" land on the same set of options as "Crafting emails alternatives" — the 12 options below cover both, whether you want a like-for-like replacement or something lighter.

What each pick gets right

ConvertKit9Best for teams of all sizes

User-friendly landing page integration

Watch for: Higher pricing tiers

Salesforce Email Studio8.9Best for teams of all sizes

Automates email and marketing campaigns, reducing time spent on repetitive tasks.

Watch for: High pricing puts the platform out of reach for many small and mid-sized businesses.

MDirector8.5Best for teams of all sizes
Flodesk8.4Best for small & mid-size businesses

Email templates are visually polished and suited for a range of campaign types.

Watch for: Feature set is narrower than larger email platforms, with fewer integrations and advanced options.

Overloop CRM8.4Best for teams of all sizes

Interface is easy for new users to navigate and get started.

Watch for: Limited email-related functionalities, with some users reporting issues like buggy bounce reporting or outdated email contacts.

Publicate8.3Best for teams of all sizes

Extremely user-friendly interface with drag-and-drop functionality, making it accessible even for non-designers or those without coding experience.

Watch for: Limited layout options and customization flexibility despite the wide array of templates, leaving some users wanting more design freedom.

Groupmail8.3Best for teams of all sizes

Easy to use

Watch for: Limited automation options

Boost7.5Best for teams of all sizes

Interactive event creation

Watch for: Limited customization options

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

EmailOctopus8.6Best for teams of all sizes

User-friendly interface

Watch for: Limited advanced features

GetResponse9.8Best for teams of all sizes

Outstanding customer support with prompt and professional assistance during onboarding and troubleshooting.

Watch for: Inconsistent email deliverability, particularly to Gmail domains, often requiring technical setups like DKIM/DMARC.

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

How to judge a Crafting emails alternative

How the 12 email marketing software free alternatives compare, plainly: 12 offer a free tier; paid plans run $12.5–$82, with Publicate the cheapest entry point; and Boost is the highest rated at 5★ across 2 reviews.

How the scoring works.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Crafting emails are Boost (5.0★), Publicate (4.8★), ActiveCampaign (4.7★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Crafting emails, prioritize: Abandoned Cart Email, Sign Up Forms, Predesigned Email Templates, Email Scheduling, Real-time Email Editor, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Crafting emails starts from $100. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Crafting emails is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to pick the Crafting emails alternative that fits you

  • On a budget / just exploring: start with a free tier — ConvertKit, Salesforce Email Studio and MDirector let you evaluate without paying upfront.
  • If real-user ratings matter most: Boost has the strongest star rating (5★) among the options with verified reviews.
  • Want the safest pick: ConvertKit has the highest Spotsaas Score (9) in this list — a strong default if you're unsure.

Making the jump from Crafting emails

Before you cut over from Crafting emails, secure your data. Export it, test the import into the new tool, and make sure your core workflows carry through. Pilot on a free trial before going live, and don't close Crafting emails until the migration's complete.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].