Best AB Testing Software For Free
Top picks for AB Testing Software available for Free
7.8
SpotScore
Optimize your campaigns with data-driven AB testing.
Free Trial available
Freemium not available
Starts from $99/Month
7.8
SpotScore
Maximize conversions with precise exit-intent AB testing.
Free Trial available
Freemium not available
Starts from $39/Month
7.8
SpotScore
Empower your conversions with Split Hero's cutting-edge AB testing.
Best picks for
Our research is independent and data-backed. We review thousands of tools and use real buyer signals — without the hype.
Filters
Features
+ Show 16 more
Showing 21-29 out of 29
List of the Best AB Testing Software For Free as of July 2026
7.8
SpotScore
Atomatest
Optimize your campaigns with data-driven AB testing.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Atomatest?
The Atomatest AB testing program makes it easy for to run tests on sites and websites, and helps to track their performance. The software displays the outcome of each test as a graph, which can use to make all sorts of decisions regarding marketing campaigns. Individuals can even export it to ...
Read more about AtomatestStarts from $99/Month
7.8
SpotScore
Exit Monitor
Maximize conversions with precise exit-intent AB testing.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Exit Monitor?
Exit Monitor software is a AB Testing software designed specifically for website exit-intent. It is simple to use yet extremely powerful, making it easy to create an unlimited number of scenarios and test them on website. Its new ability to apply weights to visitors using cookies makes it ...
Read more about Exit MonitorStarts from $39/Month
7.8
SpotScore
Split Hero
Empower your conversions with Split Hero's cutting-edge AB testing.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Split Hero?
Split Hero is a pioneering automated AB testing software for website and webapp. It has its own AB test platform, for developers and marketers to perform their AB tests on the cloud, right on the browser. SplitHero AB Test Platform provide a powerful yet simple AB testing framework that can be ...
Read more about Split Hero7.8
SpotScore
Add to compare
What is SimpleSplit?
SimpleSplit is a statistical software that helps to easily and quickly perform split and multi-variation testing to increase conversion rate and website traffic. User can build and manage entire A/B and multivariate tests, analyze test results, and optimize website based on visitors' behavior. ...
Read more about SimpleSplitStarts from $19/Month, also offers free forever plan
7.6
SpotScore
AdOptics
Maximize ad performance with AdOptics' AB testing.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is AdOptics?
AdOptics is a fun and easy AB testing software for webmasters who want to test their advertising campaigns on a small scale. AdOptics makes it easy to test the adverts on site, and then see which advert converts best. No more need to worry about finding a correlation between conversion and ...
Read more about AdOptics7.4
SpotScore
Add to compare
What is Addue?
Addue is a new AB Testing Software product that enables to perform A/B tests on website for rapid improvement of its conversion rate. It makes it possible to change up to 100 variables on the site, harvest leads, collect statistics and show real-time conversion rates. From uploading pages and ...
Read more about Addue
Hypertune
Optimize, decouple, and customize your app with ease.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Hypertune?
Hypertune is the most flexible platform for feature flags, A/B testing, analytics and app configuration. - Static typing and code generation gives you full end-to-end type-safety across all your feature flags and inputs. - Install 1 TypeScript SDK optimized for all JavaScript environments — ...
Read more about Hypertune
Add to compare
What is Direktor?
Direktor is a game-changing software solution that leverages the power of modern Content Delivery Network (CDN) technology to split website traffic, providing visitors with a superior browsing experience. With Direktor, you can easily conduct split tests to improve various website metrics, ...
Read more about DirektorStarts from $1.50/split test, also offers free forever plan
Add to compare
What is CustomFit.ai?
CustomFit.ai is an ideal solution for marketers and sales professionals interested in creating customer-centric content. With its intuitive no-code web editor, you can update your website with ease - simply drag and drop new content! Furthermore, the platform's experience engine enables users ...
Read more about CustomFit.aiFrequently Asked Questions About AB Testing Software
Stuck on something? We're here to help with all the questions and answers in one place.
The most important AB Testing Software features to evaluate are Content Management, Reporting (Analytics), Multivariate Testing, Heatmaps, Conversion Tracking, Alert Notifications. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.
AB Testing Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:
The top rated AB Testing Software based on verified user reviews and SpotScore are Figpii, ChangeAgain, Bound. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.
Start by listing your must-have features — commonly Content Management, Reporting (Analytics), Multivariate Testing, Heatmaps, Conversion Tracking, Alert Notifications. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.
Yes — 15 AB Testing Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.
The best AB Testing Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Related Blogs and Articles for Ab Testing Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].