Website Personalization
Website personalization is a feature that allows for a more tailored and personalized experience for users while browsing a website. It is a process in which the content, design, and functionality of a website are modified according to the preferences and interests of individual visitors. The main goal of website personalization is to enhance the user experience by providing relevant and targeted content, which leads to increased engagement and conversions. This feature uses a variety of data points such as demographics, browsing history, location, and behavior to create
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
