Marketing ROI Analytics
The practice of attributing sales and profitability growth to the impact of marketing initiatives is known as marketing ROI. Businesses can use marketing ROI statistics to see how much their marketing efforts contribute to revenue growth. In addition, marketers utilize marketing ROI analysis to justify marketing budget allocations and expenditures for current and future projects.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
