What is Instagram Ads?
What does 'Instagram Ads' mean?
Instagram advertising is sponsored content to be posted on the Instagram platform to reach a larger, more targeted audience. While a business or individual may choose to advertise for various reasons, Instagram advertising is used to increase brand awareness, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting). Text ads aren't allowed on Instagram because it's such a visual platform. To reach an audience with Instagram advertisements, you'll need an image, a group of photos, or a video (which can be accompanied by text). Like Facebook ads, investing in a post will increase your brand's exposure while also giving you greater control over who sees it.
List of software with Instagram Ads functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].