Instagram Ads
Instagram advertising is sponsored content to be posted on the Instagram platform to reach a larger, more targeted audience. While a business or individual may choose to advertise for various reasons, Instagram advertising is used to increase brand awareness, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting). Text ads aren't allowed on Instagram because it's such a visual platform. To reach an audience with Instagram advertisements, you'll need an image, a group of photos, or a video (which can be accompanied by text). Like Facebook ads, investing in a post will increase your brand's exposure while also giving you greater control over who sees it.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
