What does 'Access Management' mean?

Access Management in Customer Identity and Access Management (CIAM) software ensures that only authorized users can access digital resources, applications, and data. It regulates user permissions through Single Sign-On (SSO), Multi-Factor Authentication (MFA), and Role-Based Access Control (RBAC) to enhance security while maintaining a seamless user experience. By defining and enforcing authentication policies, businesses can protect sensitive information, prevent unauthorized access, and comply with data privacy regulations. Access Management also streamlines authentication across multiple platforms, reducing friction for users while safeguarding critical systems. By implementing a robust access control framework, organizations can strengthen security, improve customer trust, and provide a smooth, personalized digital experience without compromising compliance or operational efficiency.