Video Hosting Software Glossary: Key Terms & Concepts

A system or process for capturing, tracking and storing electronic documents such as PDFs, word processing files, and digital photographs of paper-based content is known as document manage...read more

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more

The process of pre-planning, scheduling, and distributing your resources to maximum efficiency is known as resource management. A resource is anything that is required to complete a task o...read more

An app or software sends out alerts, which are actionable and content-rich push notifications. These alerts can be for various reasons, including messages from teammates, reporting manager...read more

A knowledge base is a centralized documentation repository that includes frequently asked questions, how-to guides, and troubleshooting instructions. Its goal is to make it simple for peop...read more

Collaboration has received a lot of attention in the marketing world recently. It's taking off in a big way but still has many questions surrounding it that make the majority of business o...read more

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from c...read more

The process of welcoming new clients, confirming that their inquiries and concerns are addressed, and delivering new products and services as needed is called onboarding. Depending on the ...read more

To improve attraction, brands are turning to individualized branding tactics. Brands are putting more power in the hands of consumers than ever before, trusting them to create meaningful e...read more

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more

SEO (search engine optimization) increases exposure in relevant, targeted keywords (SERPs) on search engines such as Google, Yahoo!, and Bing. It makes use of a variety of strategies and a...read more

A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives, as well as provide insight into what they can ...read more

A pre-built template is a document that can be used as a starting point for creating a new one. A template is pre-formatted in some way when you open it. For instance, you may utilize a Mi...read more

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your marketing strategy to improve your marketing performan...read more

When a product's maker utilises the buyer's or marketer's branding instead of its own, this is known as white labelling. The finished product appears to have been created by the buyer. Whi...read more