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Zoho CRM vs Salesforce vs Microsoft Dynamics 365 for Sales vs Bigin by Zoho CRM Comparison

Last updated:

Zoho CRM

4.1(8,849 reviews)

Starting at $9 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…

Salesforce

4.3(31,400 reviews)

Starting at $25 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. B…

Microsoft Dynamics 365 for Sales

4.0(2,319 reviews)

Starting at $65 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Microsoft Dynamics 365 for Sales is a leading solution for growing businesses and optimizing their sales. It brings together your sales data, insights, and activities, making it easier to connect with customers, close de…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Salesforce leads on user satisfaction with a 4.3-star rating across 31,400 reviews.

Zoho CRM vs Salesforce vs Microsoft Dynamics 365 for Sales vs Bigin by Zoho CRM — at a glance

FeatureZoho CRMSalesforceMicrosoft Dynamics 365 for SalesBigin by Zoho CRM
Rating4.1 / 54.3 / 54.0 / 54.3 / 5
Reviews8,84931,4002,319119
Starting price$9 /user/month$25 /user/month$65 /User/Month$7 /User/Month
Free trial Yes Yes Yes Yes
Free version No No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations13+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001SOC 2
Data residencyGlobalGlobalGlobalGlobal

Key differences between Zoho CRM and Salesforce

  • Pricing: Zoho CRM starts at $9 /user/month, while Salesforce starts at $25 /user/month.
  • User satisfaction: Salesforce scores higher with a 4.3-star average.
  • Deployment: Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Salesforce supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Zoho CRM vs Salesforce vs Microsoft Dynamics 365 for Sales vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Zoho CRM - CRM Software
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Salesforce - CRM Software
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Biggest differences

Start here before you go deeper into features.

Zoho CRM

Best for small to medium businesses needing customizable, cost-effective CRM.

Choose if
  • You want an intuitive, easy-to-use CRM with minimal technical expertise required
  • Your business needs highly customizable workflows, fields, and dashboards
  • You seek strong sales automation and seamless integration with tools like G Suite and Power BI
Consider alternatives if
  • You are a large enterprise requiring deep scalability and advanced CRM features
  • You need extensive advanced third-party app integrations beyond the available marketplace

Salesforce

Best for medium to large enterprises needing highly customizable CRM solutions.

Choose if
  • You require extensive customization to fit unique industry workflows.
  • Your team needs robust analytics and reporting for data-driven sales decisions.
  • You want seamless integration with numerous third-party applications and APIs.
Consider alternatives if
  • You are a small business or startup with a limited budget.
  • Your team lacks technical expertise or prior CRM experience.

Microsoft Dynamics 365 for Sales

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Zoho CRM: Best for small to medium businesses needing customizable, cost-effective CRM. Salesforce: Best for medium to large enterprises needing highly customizable CRM solutions.

Description

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM

Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer ... Read More about Salesforce

Microsoft Dynamics 365 for Sales is a leading solution for growing businesses and optimizing their sales. It brings together your sales data, insights, and activities, making it easier to ... Read More about Microsoft Dynamics 365 for Sales

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $9 , yearly
  • Starts from $25 , monthly
  • Starts from $65
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.8/10

9.8/10

9.0/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
50 to 10,000 employeesMedium to Large Enterprises
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Zoho CRM

  • Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
  • Enhanced Customer Insights: The platform offers robust analytics and reporting features that empower administrators to gain deep insights into customer behavior. This data-driven approach enables you to tailor strategies that resonate with your target audience.
  • Seamless Integration: Zoho CRM seamlessly integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This interoperability ensures that all teams are aligned and working efficiently towards common goals.

Salesforce

  • Streamlined Sales Processes: Salesforce simplifies the entire sales cycle, enabling teams to manage leads, opportunities, and customer interactions seamlessly. I’ve seen firsthand how this leads to increased efficiency and higher conversion rates.
  • Robust Analytics and Reporting: With Salesforce’s powerful analytics tools, managers can gain deep insights into performance metrics. This allows for informed decision-making based on real-time data, ensuring that strategies are always aligned with business goals.
  • Customizable Solutions: One of the standout features of Salesforce is its adaptability. Whether you're in retail, healthcare, or finance, the platform can be tailored to fit your specific industry needs. I often recommend leveraging this flexibility for maximum impact.
Best fit

Best fit

Zoho CRM

  • 1-500 employees.
  • Martech, SaaS, Consulting, Sales Automation, Fintech.
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.

Salesforce

  • 50 to 10,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Zoho CRM

  • Users may seek alternatives to Zoho CRM due to the complexity of its interface, which can be overwhelming for new users and hinder productivity during the onboarding process.
  • Some businesses may require more advanced customization options that Zoho CRM does not fully support, limiting their ability to tailor the software to specific operational needs.
  • Cost concerns can also drive users to explore alternatives, especially if they find competing solutions that offer comparable features at a lower price point or with more flexible pricing structures.

Salesforce

  • Some users may find Salesforce's pricing structure to be complex and potentially high, prompting them to explore more cost-effective CRM options that fit their budget without sacrificing essential features.
  • Organizations with specific industry needs might seek alternatives that offer tailored solutions or customization options better suited to their unique workflows and customer management processes.
  • Users may experience a steep learning curve with Salesforce, leading them to look for more user-friendly CRM systems that can be quickly adopted by their teams without extensive training.

Software Demo

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How do Zoho CRM, Salesforce, Microsoft Dynamics 365 for Sales and Bigin by Zoho CRM Compare on Features?

Total Features

47 Features

10 Features

9 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Zoho CRM, Salesforce, Microsoft Dynamics 365 for Sales and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $9 , yearly
          • $25 , monthly
          • $65
          • $7 , Billed Yearly

          Pricing Plans

          • Standard

            $15

            /user/month

            • All the essentials:

            • Mass email

            • Custom modules

            Show more +

          • Professional

            $25

            /user/month

            • Everything in Standard +

            • Blueprint

            • CPQ

            Show more +

          • Enterprise

            $35

            /user/month

            • Everything in Professional +

            • Zia — AI assistant

            • Territory management

            Show more +

          • Browse all pricing plans
          • Free Suite

            Free

            • Easy setup with guided onboarding

            • Lead, Account, Contact, and Opportunity

            • Service Case Management & Simple Email Marketing

            Show more +

          • Starter Suite

            $25

            /user/month

            • Everything in Free plus built-in Sales Flows and Lead Routing

            • Email to Case Management

            • Dynamic Email Marketing, Forms, and Analytics

            Show more +

          • Pro Suite

            $100

            /user/month

            • Everything in Starter plus Enhanced Real-Time Chat

            • Sales Quoting and Forecasting

            • Greater Customization, Automation+ Access to AppExchange

            Show more +

          • Not Available
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          Pricing Page

          Zoho CRM pricing
          Salesforce pricing
          Microsoft Dynamics 365 for Sales pricing
          Bigin by Zoho CRM pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes
          ✓ Yes

          HIPAA

          ✓ Yes
          ✓ Yes

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes
          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global
          🌐 Global

          Zoho CRM vs Salesforce vs Microsoft Dynamics 365 for Sales User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          1257

          833

          238

          69

          74

          370

          142

          30

          4

          7

          249

          200

          72

          24

          13

          204

          66

          7

          1

          1

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues.

          What buyers like

          • Ease of use
          • Customizability
          • Cost-effectiveness

          Common complaints

          • Limited scalability
          • Performance inconsistencies

          Buyer sentiment

          Overall positive sentiment highlights Salesforce's customization, analytics, and integration strengths, tempered by concerns about cost and complexity.

          What buyers like

          • Customizability
          • Analytics and reporting
          • Integration capabilities

          Common complaints

          • High cost
          • Steep learning curve

          Buyer sentiment

          Buyer sentiment is positive across 558 reviews, with strong overall satisfaction.

          What buyers like

          • Easy to use and intuitive, requiring little training for basic sales functions.
          • Seamlessly integrates with other Microsoft applications, enhancing productivity and collaboration.
          • Offers robust tools for lead management, sales pipeline tracking, and customer insights.

          Common complaints

          • The user interface (UI/UX) can be complex and non-intuitive for beginners or non-technical users.
          • Initial setup and customization require skilled resources, making it difficult for smaller teams or novice users.
          • Can be slow or laggy at times, which frustrates users during crucial sales tasks.

          Buyer sentiment

          Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

          What buyers like

          • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
          • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
          • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

          Common complaints

          • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
          • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
          • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

          Pros and Cons

          • Intuitive and easy-to-use interface requiring minimal technical expertise

          • Highly customizable workflows, fields, and dashboards

          • Cost-effective with strong ROI for small to medium businesses

          • Limited scalability and depth for larger businesses

          • Fewer advanced apps and connectors in the marketplace compared to competitors

          • Highly customizable platform tailored to specific industry needs

          • Robust reporting and analytics for data-driven decision-making

          • Extensive integration capabilities with third-party apps and APIs

          • Expensive licensing and additional feature costs

          • Steep learning curve for new or non-technical users

          • Deep integration with Microsoft ecosystem enhances usability.

          • Comprehensive analytics provide valuable sales insights.

          • Highly customizable to fit various business needs.

          • Setup can be complex and time-consuming.

          • Higher cost may deter small businesses.

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Amazon

          Amazon

          EuroKids

          EuroKids

          HotStar

          HotStar

          BBVA

          BBVA

          Brunello Cucinelli

          Brunello Cucinelli

          Unilever

          Unilever

          Adobe

          Adobe

          Accenture

          Accenture

          RBC Financial Group

          RBC Financial Group

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Media and Screenshots

          Screenshots

          CRM bot teams up zia

          4 Screenshots

          Salesforce Adoption Dashboards

          3 Screenshots

          4 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          5 Videos

          video-0

          1 Videos

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Zoho CRM or Salesforce?
          Salesforce edges out the other on user ratings (4.3 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Zoho CRM and Salesforce offer a free trial?
          Yes, both Zoho CRM and Salesforce offer a free trial.
          What is the starting price of Zoho CRM vs Salesforce?
          Zoho CRM starts at $9 /user/month. Salesforce starts at $25 /user/month.
          What are the top alternatives to Zoho CRM?
          Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.
          What are the top alternatives to Salesforce?
          Top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.

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