UserZoom vs Adobe Marketo Engage vs Outgrow vs ActiveCampaign Comparison
UserZoom
Starting at Contact for pricing
- Large Enterprises
- Medium Business
UserZoom (now part of UserTesting) is a user research platform used by UX teams and product researchers at mid-to-large organizations to run both moderated and unmoderated remote usability studies with recruited particip…
Adobe Marketo Engage
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Adobe Marketo Engage leads on user satisfaction with a 4.0-star rating across 4,248 reviews.
UserZoom vs Adobe Marketo Engage vs Outgrow vs ActiveCampaign — at a glance
| Feature | UserZoom | Adobe Marketo Engage | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 3.7 / 5 | 4.0 / 5 | 4.7 / 5 | 4.5 / 5 |
| Reviews | 326 | 4,248 | 567 | 12,031 |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing | $29 /User/Month |
| Free trial | No | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | UX Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | Online | Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR, ISO 27001 | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between UserZoom and Adobe Marketo Engage
- User satisfaction: Adobe Marketo Engage scores higher with a 4.0-star average.
- Deployment: UserZoom supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Adobe Marketo Engage supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare UserZoom vs Adobe Marketo Engage vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most UX Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for affordable, flexible remote UX testing with direct user interaction.
- You need a cost-effective solution for small to medium UX research teams.
- You want to quickly conduct remote usability tests without complex setup.
- You require features like keyword tagging and segmentation for deeper analysis.
- Your organization demands flawless survey execution without glitches or errors.
- You rely on guaranteed high survey volumes and reliable payment processing.
Best for medium to large B2B teams needing advanced, customizable marketing automation.
- You manage complex lead nurturing and demand generation workflows in a medium or large company.
- You require deep CRM integration and behavior-based campaign customization using pre-built dashboards.
- You need powerful analytics and reporting to optimize multi-channel email marketing campaigns.
- You are a small business without dedicated marketing resources or technical support.
- You prefer a simple, minimal feature set with a shallow learning curve.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
UserZoom: Best for affordable, flexible remote UX testing with direct user interaction. Adobe Marketo Engage: Best for medium to large B2B teams needing advanced, customizable marketing automation.
Description | UserZoom (now part of UserTesting) is a user research platform used by UX teams and product researchers at mid-to-large organizations to run both moderated and unmoderated remote usability ... Read More about UserZoom | Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across ... Read More about Adobe Marketo Engage | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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SpotScoreWhat's this? ↗ | 9.5/10 | 9.6/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | Small BusinessMedium Business | Medium BusinessLarge Enterprises | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
Software Demo
Demo |  UserZoom has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do UserZoom, Adobe Marketo Engage, Outgrow and ActiveCampaign Compare on Features?
Total Features | 9 Features | 10 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare UserZoom, Adobe Marketo Engage, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
UserZoom vs Adobe Marketo Engage vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate UserZoom's affordability and ease of use but express concerns about payment reliability and survey glitches. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights robust functionality and integration, tempered by concerns over complexity and learning curve. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Adobe  Lenovo  Ryanair |  Roche  Fujitsu  Cloudera |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  1 Screenshots |  5 Screenshots |
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Videos | No videos available. |  2 Videos |
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Related Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, UserZoom or Adobe Marketo Engage?
- Adobe Marketo Engage edges out the other on user ratings (4.0 vs 3.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do UserZoom and Adobe Marketo Engage offer a free trial?
- Neither UserZoom nor Adobe Marketo Engage currently lists a free trial.
- What is the starting price of UserZoom vs Adobe Marketo Engage?
- UserZoom starts at Contact for pricing. Adobe Marketo Engage starts at Contact for pricing.
- What are the top alternatives to UserZoom?
- Top alternatives to UserZoom include Figma, UserX, UXtweak, User Insights, UserTesting.
- What are the top alternatives to Adobe Marketo Engage?
- Top alternatives to Adobe Marketo Engage include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.