UserTesting vs WhatUsersDo vs VWO Testing Comparison
UserTesting
Starting at Contact for pricing
- Large Enterprises
- Medium Business
UserTesting is UX software that offers exceptional value for medium to large organizations. The focus of the product is on user feedback. UserTesting helps companies learn what users say and think about their products, s…
WhatUsersDo
Starting at Contact for pricing
- Free Trial
- Individuals
- Large Enterprises
The WhatUsersDo AB Testing Software gives the power to experiment with online marketing messages and give real data about what is working. The WUD AB Testing Software makes it easy for non-techies to run AB tests, see wh…
VWO Testing
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on…
UserTesting leads on user satisfaction with a 4.1-star rating across 2,396 reviews.
UserTesting vs WhatUsersDo vs VWO Testing — at a glance
| Feature | UserTesting | WhatUsersDo | VWO Testing |
|---|---|---|---|
| Rating | 4.1 / 5 | 3.7 / 5 | 4.4 / 5 |
| Reviews | 2,396 | 24 | 289 |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Individuals, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | UX Software | AB Testing Software | AB Testing Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | — | — | Available |
| Support modes | Business Hours, Online | Online | 24/7 (Live rep), Online |
| Certifications | SOC 2, GDPR | SOC 2 | GDPR |
| Data residency | Global | US | Global |
Key differences between UserTesting and WhatUsersDo
- Free trial: WhatUsersDo offers a free trial; UserTesting does not.
- Target audience: UserTesting is built for Large Enterprises and Medium Business, while WhatUsersDo targets Individuals and Large Enterprises.
- User satisfaction: UserTesting scores higher with a 4.1-star average.
- Deployment: UserTesting supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; WhatUsersDo supports SaaS/Web/Cloud.
Compare UserTesting vs WhatUsersDo vs VWO Testing — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most UX Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for medium to large companies seeking rapid user feedback on prototypes.
- You need quick, reliable user feedback for UX research and product development.
- Your team includes UX researchers, product managers, or marketing professionals.
- You want a simple, low-complexity setup with a user-friendly testing platform.
- You are a small startup or have a limited budget for UX testing tools.
- Your organization requires extensive, responsive customer support.
Individuals, Large Enterprises, Medium Business
Best for SMBs needing powerful, visual A/B testing with detailed traffic segmentation.
- You want a visual editor to create tests without engineering help
- Your team needs detailed traffic segmentation for precise conversion insights
- You require an all-in-one platform that scales with growing testing needs
- You need extensive app integrations beyond a limited marketplace
- Your team lacks technical support and struggles with complex test analysis
UserTesting typically suits Large Enterprises and Medium Business. WhatUsersDo tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | UserTesting is UX software that offers exceptional value for medium to large organizations. The focus of the product is on user feedback. UserTesting helps companies learn what users say ... Read More about UserTesting | The WhatUsersDo AB Testing Software gives the power to experiment with online marketing messages and give real data about what is working. The WUD AB Testing Software makes it easy for ... Read More about WhatUsersDo | VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data ... Read More about VWO Testing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.7/10 | 8.1/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | Medium BusinessLarge Enterprises | — | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do UserTesting, WhatUsersDo and VWO Testing Compare on Features?
Total Features | 9 Features | 3 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare UserTesting, WhatUsersDo and VWO Testing on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
UserTesting vs WhatUsersDo User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate the platform's ease of use and earning potential but express concerns about customer support and test availability. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed to positive across 20 reviews, with clear strengths and a few common watchouts. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use and powerful features, tempered by some concerns over analysis complexity and integration limitations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Microsoft  Expedia  FamilySearch |  Branded3  Lostmy.name  Lovehoney |  VWO Testing_customers_0  VWO Testing_customers_1  VWO Testing_customers_2 |
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Media and Screenshots
Screenshots |  5 Screenshots | No screenshots available. |
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Videos |  2 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, UserTesting or WhatUsersDo?
- UserTesting edges out the other on user ratings (4.1 vs 3.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do UserTesting and WhatUsersDo offer a free trial?
- WhatUsersDo offers a free trial. UserTesting does not.
- What is the starting price of UserTesting vs WhatUsersDo?
- UserTesting starts at Contact for pricing. WhatUsersDo starts at Contact for pricing.
- What are the top alternatives to UserTesting?
- Top alternatives to UserTesting include Figma, UXCam, UserX, UXtweak, UserZoom.
- What are the top alternatives to WhatUsersDo?
- Top alternatives to WhatUsersDo include VWO Testing, User Insights, UserTesting, UserInsights.com, UserLook.