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User.com vs Moosend vs Campaigner vs SMTP Comparison

Last updated:

User.com

4.3(170,330 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to marketing automation tools.

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

Campaigner

3.0(595 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…

SMTP

3.9(16 reviews)

Starting at Contact for pricing

  • Individuals
  • Freelancers / Consultants

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…

User.com vs Moosend vs Campaigner vs SMTP — at a glance

FeatureUser.comMoosendCampaignerSMTP
Rating4.3 / 54.3 / 53.0 / 53.9 / 5
Reviews170,33041659516
Starting priceContact for pricingContact for pricing$14 /monthContact for pricing
Free trial No No Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Large Enterprises
CategoryMarketing Automation SoftwareEmail Marketing SoftwareEmail Marketing SoftwareTransactional Email Software
Integrations7+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online24/7 (Live rep), Online24/7 (Live rep), Business Hours, Online
CertificationsGDPRGDPRGDPR
Data residencyUSUSUSUS

Key differences between User.com and Moosend

  • Deployment: User.com supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Moosend supports SaaS/Web/Cloud.

Compare User.com vs Moosend vs Campaigner vs SMTP — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

User.com - Marketing Automation Software
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Biggest differences

Start here before you go deeper into features.

User.com

Best for medium businesses needing an all-in-one marketing automation platform.

Choose if
  • You want a unified platform combining marketing, sales, and support tools.
  • Your team values an intuitive drag-and-drop interface for easy workflow creation.
  • You need seamless automation to boost productivity and customer engagement.
Consider alternatives if
  • Your team lacks technical skills required for some advanced features.
  • You require high email deliverability and advanced email features in lower-tier plans.

Moosend

Best for

Large Enterprises, Medium Business, Small Business

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

SMTP

Best for

Individuals, Freelancers / Consultants, Large Enterprises

User.com typically suits Large Enterprises and Medium Business. Moosend tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to ... Read More about User.com

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP

Entry Level Pricing

  • Not Available
  • Not Available
  • Starts from $14 , monthly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.0/10

8.8/10

8.8/10

7.2/10

User Ratings

Based on verified Spotsaas reviews

3.9

(16)

Best Company Size

50-500 employeesMedium Business
1 to 500 employees
50 to 500 employees
50 to 500 employees
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

User.com

  • Seamless Automation: With User.com, you can effortlessly automate your marketing and communication processes, ensuring no lead goes unnoticed. Imagine saving countless hours while maintaining meaningful engagement with your audience.
  • Personalized Customer Experience: This platform allows us to tailor interactions based on user behavior and preferences. By utilizing advanced segmentation, managers can create personalized campaigns that resonate more deeply with customers, ultimately driving loyalty.
  • All-in-One Solution: User.com consolidates tools like chat, email, and CRM into one intuitive platform. Administrators will appreciate the streamlined workflow, reducing the need for multiple subscriptions and simplifying training for teams.

Moosend

  • Streamlined Email Marketing: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.
  • Advanced Automation Features: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

Campaigner

  • Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
  • Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.

SMTP

  • Reliable Email Delivery: With SMTP, you can ensure that your emails reach their intended recipients without fail. I’ve seen firsthand how businesses benefit from reduced bounce rates and enhanced communication efficiency.
  • Scalability: Whether you’re sending a few emails or millions, SMTP scales effortlessly to accommodate your growing needs. This flexibility has proven invaluable for companies looking to expand their outreach without worrying about technical limitations.
  • Security Features: Implementing SMTP protocols enhances the security of your email communications. I recommend leveraging its built-in encryption methods to safeguard sensitive information and instill confidence in your stakeholders.
Best fit

Best fit

User.com

  • 50 to 500 employees
  • Martech, Revtech, SaaS, Sales Automation, and Consulting
  • roles like Marketing Managers, Sales Managers, Customer Success Managers, and CRM Administrators

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists

SMTP

  • 50 to 500 employees
  • Martech, Fintech, SaaS, E-commerce, and Digital Marketing
  • Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers
Watchouts

Reasons buyers look elsewhere

User.com

  • Users may seek alternatives to User.com due to budget constraints, as some businesses find the pricing structure challenging for their financial plans, prompting them to explore more cost-effective options.
  • Companies with specific needs might look for alternatives if User.com lacks certain features or integrations that are crucial for their unique marketing strategies or customer engagement processes.
  • Businesses experiencing rapid growth may require scalability that User.com does not adequately provide, leading them to search for platforms that can better accommodate increasing demands and user volumes.

Moosend

  • Users may seek alternatives to Moosend if they require more advanced automation features, as other platforms might offer superior workflow capabilities and customization options that better suit their marketing strategies.
  • Businesses with specific budget constraints might explore alternatives that provide similar functionalities at a lower cost, ensuring they stay within budget while still achieving effective email marketing results.
  • Users looking for enhanced customer support and training resources may consider other platforms that offer more comprehensive onboarding and responsive assistance, ensuring they maximize their use of the software.

Campaigner

  • Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
  • Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
  • The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.

SMTP

  • Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
  • Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
  • The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.

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How do User.com, Moosend, Campaigner and SMTP Compare on Features?

Total Features

36 Features

22 Features

20 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote

Compare User.com, Moosend, Campaigner and SMTP on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • Not Available
          • $14 , monthly
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          • Not Available

          Pricing Page

          Pricing information not available

          Moosend pricingCampaigner pricingSMTP pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🇺🇸 US

          User.com vs Moosend vs Campaigner User Reviews & Rating Comparison

          User Ratings

          4.3

          (based on 416 reviews)

          3

          (based on 595 reviews)

          Rating Distribution

          28

          7

          1

          2

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          7

          3

          0

          0

          1

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights User.com as a powerful, easy-to-use all-in-one marketing automation platform with some concerns about technical complexity and performance.

          What buyers like

          • Ease of use
          • Automation capabilities
          • All-in-one platform

          Common complaints

          • Technical bugs and performance issues
          • Steep learning curve for advanced features

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Robust feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Buyer sentiment

          Buyer sentiment is mixed across 595 reviews, so it is worth reviewing the tradeoffs closely.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Buyer sentiment

          Buyer sentiment is mixed to positive across 11 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Reliable service with good deliverability and tracking, ensuring email marketing success.
          • Fast and helpful customer service that resolves issues and improves results promptly.
          • Easy to use and set up, providing analytics for list management.

          Common complaints

          • Long wait times for overseas customer support.
          • Pricing may be less competitive compared to other options in the market.
          • Some challenges with integration and setup for newcomers.

          Pros and Cons

          • Comprehensive all-in-one platform combining marketing, sales, and support tools

          • Seamless automation that improves productivity and engagement

          • Intuitive drag-and-drop interface simplifying workflow creation

          • Some advanced features require coding skills, increasing learning curve

          • Reports of system bugs, slow loading, and occasional crashes under high usage

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          • Reliable service with good deliverability and tracking, ensuring email marketing success.

          • Fast and helpful customer service that resolves issues and improves results promptly.

          • Easy to use and set up, providing analytics for list management.

          • Long wait times for overseas customer support.

          • Pricing may be less competitive compared to other options in the market.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Carrefour

          Carrefour

          Qconcursos

          Qconcursos

          educations.com

          educations.com

          No Customers information available.

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          No Customers information available.

          Media and Screenshots

          Screenshots

          User Tracking

          7 Screenshots

          Moosend Email Campaign Scheduling

          4 Screenshots

          Videos

          video-0

          2 Videos

          video-0

          3 Videos

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Compare similar software options

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, User.com or Moosend?
          User.com and Moosend are closely matched with equal user ratings of 4.3. The right choice depends on your team size, budget, and specific Email Marketing Software needs.
          Do User.com and Moosend offer a free trial?
          Neither User.com nor Moosend currently lists a free trial.
          What is the starting price of User.com vs Moosend?
          User.com starts at Contact for pricing. Moosend starts at Contact for pricing.
          What are the top alternatives to User.com?
          Top alternatives to User.com include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
          What are the top alternatives to Moosend?
          Top alternatives to Moosend include Campaigner, SMTP, DirectIQ, Benchmark Email, Mailjet.

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