Tealium AudienceStream CDP vs Lytics vs FirstHive Comparison
Tealium AudienceStream CDP
Starting at Contact for pricing
- Individuals
- Large Enterprises
AudienceStream is easy to setup, use and measure in a single dashboard view. It is a comprehensive and accurate ways to profile your audience, uncover previously unknown behavior in real time, create tailored segments ba…
Lytics
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Lytics is a customer data platform (CDP), enabling retailers to collect and act on customer shopping behavior data at scale. Lytics helps make online commerce smarter for buyers and retailers by providing brands with rea…
FirstHive
Starting at $2,500 /Month
- Large Enterprises
- Medium Business
FirstHive is reinventing the way brands look at data, bringing to market a radically new kind of Customer Data Platform (CDP). It combines all the facets of customer data previously separated in siloed systems into a uni…
Tealium AudienceStream CDP leads on user satisfaction with a 4.4-star rating across 119 reviews.
Tealium AudienceStream CDP vs Lytics vs FirstHive — at a glance
| Feature | Tealium AudienceStream CDP | Lytics | FirstHive |
|---|---|---|---|
| Rating | 4.4 / 5 | 4.0 / 5 | 4.4 / 5 |
| Reviews | 119 | 77 | 3 |
| Starting price | Contact for pricing | Contact for pricing | $2,500 /Month |
| Free trial | No | No | No |
| Free version | No | No | No |
| Best for | Individuals, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Customer Data Platform (CDP) | Customer Data Platform (CDP) | Customer Data Platform (CDP) |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | — | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR, ISO 27001 | SOC 2, GDPR | SOC 2 |
| Data residency | US | US | US |
Key differences between Tealium AudienceStream CDP and Lytics
- Target audience: Tealium AudienceStream CDP is built for Individuals and Large Enterprises, while Lytics targets Large Enterprises and Medium Business.
- User satisfaction: Tealium AudienceStream CDP scores higher with a 4.4-star average.
- Deployment: Tealium AudienceStream CDP supports SaaS/Web/Cloud; Lytics supports SaaS/Web/Cloud.
Compare Tealium AudienceStream CDP vs Lytics vs FirstHive — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Customer Data Platform (CDP) tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for real-time audience segmentation and cross-channel engagement.
- You need easy setup with a unified, streamlined dashboard experience.
- Your team requires accurate, comprehensive behavioral profiling in real time.
- You want to create and activate tailored audience segments across channels.
- You require transparent, fixed pricing upfront for budgeting purposes.
- You are a small business seeking a simple, low-cost CDP solution.
Best for retailers needing scalable, real-time customer journey insights.
- You are a medium or large retailer seeking detailed customer behavior tracking.
- Your marketing or analytics teams require real-time data to optimize online commerce.
- You need a flexible platform that scales with large volumes of customer data.
- You are a small business lacking dedicated marketing or analytics resources.
- You require transparent, fixed pricing and simple onboarding processes.
Large Enterprises, Medium Business, Small Business
Tealium AudienceStream CDP: Best for real-time audience segmentation and cross-channel engagement. Lytics: Best for retailers needing scalable, real-time customer journey insights.
Description | AudienceStream is easy to setup, use and measure in a single dashboard view. It is a comprehensive and accurate ways to profile your audience, uncover previously unknown behavior in real ... Read More about Tealium AudienceStream CDP | Lytics is a customer data platform (CDP), enabling retailers to collect and act on customer shopping behavior data at scale. Lytics helps make online commerce smarter for buyers and ... Read More about Lytics | FirstHive is reinventing the way brands look at data, bringing to market a radically new kind of Customer Data Platform (CDP). It combines all the facets of customer data previously ... Read More about FirstHive |
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Spotsaas ScoreWhat's this? ↗ | 8.8/10 | 9.2/10 | 8.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | Medium BusinessLarge Enterprises | Medium BusinessLarge Enterprises | — |
Get pricing help | Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Tealium AudienceStream CDP, Lytics and FirstHive Compare on Features?
Total Features | 7 Features | 7 Features | 8 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare Tealium AudienceStream CDP, Lytics and FirstHive on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |  |
Other Details
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Platforms Supported |
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
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HIPAA | — | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes | — |
ISO 27001 | ✓ Yes | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes | — |
Audit Logs | ✓ Yes | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US | 🇺🇸 US |
Tealium AudienceStream CDP vs Lytics User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate the platform's ease of use and real-time audience insights but note the lack of pricing transparency and limited customization details. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment with appreciation for real-time customer insights but some concerns about pricing transparency and setup complexity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 1 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Haymarket  Regit  Entercom |  Freshmenu  CYI  Wella |
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Media and Screenshots
Screenshots |  1 Screenshots |  3 Screenshots |  5 Screenshots |
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Videos |  1 Videos |  3 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Tealium AudienceStream CDP or Lytics?
- Tealium AudienceStream CDP edges out the other on user ratings (4.4 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Tealium AudienceStream CDP and Lytics offer a free trial?
- Neither Tealium AudienceStream CDP nor Lytics currently lists a free trial.
- What is the starting price of Tealium AudienceStream CDP vs Lytics?
- Tealium AudienceStream CDP starts at Contact for pricing. Lytics starts at Contact for pricing.
- What are the top alternatives to Tealium AudienceStream CDP?
- Top alternatives to Tealium AudienceStream CDP include CustomerLabs CDP, Segment, Captain Metrics, Zylotech, Zeotap.
- What are the top alternatives to Lytics?
- Top alternatives to Lytics include CustomerLabs CDP, Captain Metrics, Zylotech, LeadSpace, Scal-e.