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Supermetrics vs Funnelytics Comparison

Last updated:

Supermetrics

4.4(642 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Funnelytics

4.3(31 reviews)

Starting at $500 /Month

  • Large Enterprises
  • Medium Business

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. This interactive canvas makes i…

Supermetrics leads on user satisfaction with a 4.4-star rating across 642 reviews.

Supermetrics vs Funnelytics — at a glance

FeatureSupermetricsFunnelytics
Rating4.4 / 54.3 / 5
Reviews64231
Starting price$69 /User/Month$500 /Month
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/Cloud
APIAvailable—
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2GDPR
Data residencyGlobalGlobal

Key differences between Supermetrics and Funnelytics

  • Pricing: Supermetrics starts at $69 /User/Month, while Funnelytics starts at $500 /Month.
  • Free trial: Supermetrics offers a free trial; Funnelytics does not.
  • User satisfaction: Supermetrics scores higher with a 4.4-star average.
  • Deployment: Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac; Funnelytics supports SaaS/Web/Cloud.

Supermetrics vs Funnelytics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Supermetrics - New SaaS Software
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Funnelytics - New SaaS Software
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Supermetrics vs Funnelytics: Biggest differences

Start here before you go deeper into features.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Funnelytics

Best for visualizing and optimizing marketing funnels with ease.

Choose if
  • You need an intuitive visual canvas to map marketing campaigns.
  • Your team values quick identification and resolution of campaign issues.
  • You are a small to mid-sized digital marketing or e-commerce team.
Consider alternatives if
  • You require deep enterprise-level CRM integrations and custom workflows.
  • You need highly advanced or customizable analytics features.

Supermetrics typically suits Large Enterprises and Medium Business. Funnelytics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. ... Read More about Funnelytics

Entry Level Pricing

  • Starts from $69 , Billed Yearly
  • Starts from $500

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.41

(642)

4.34

(31)

Best Company Size

—
1-50 employees51-500 employees
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Software Demo

Demo

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How do Supermetrics and Funnelytics Compare on Features?

Total Features

4 Features

9 Features

Unique Features

No unique features

No unique features

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Compare Supermetrics and Funnelytics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $69 , Billed Yearly
      • $500

      Pricing Plans

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      Supermetrics pricing
      Funnelytics pricing

      Supermetrics vs Funnelytics: Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Supermetrics vs Funnelytics Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      —

      HIPAA

      ✗ No
      ✗ No

      GDPR

      —
      ✓ Yes

      Data Encryption

      —
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Supermetrics User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      460

      211

      21

      6

      13

      18

      12

      0

      1

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Buyer sentiment

      Users generally praise Funnelytics for its intuitive visual mapping and ease of use, though some desire more advanced features and clearer pricing.

      What buyers like

      • Ease of use
      • Visual campaign mapping
      • Quick identification of issues

      Common complaints

      • Limited advanced features
      • Pricing transparency

      Pros and Cons

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      • Interactive visual campaign mapping

      • Unified tracking of sales and advertising campaigns

      • Ease of identifying and resolving campaign roadblocks

      • Limited advanced customization options

      • May lack features required by large enterprises

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used Supermetrics or Funnelytics? Tell buyers what actually differs.

      Media and Screenshots

      Screenshots

      Supermetrics API screenshot

      8 Screenshots

      Reports

      2 Screenshots

      Videos

      video-0

      5 Videos

      video-0

      2 Videos

      Top Alternatives to Supermetrics and Funnelytics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Supermetrics or Funnelytics?
      Supermetrics edges out the other on user ratings (4.4 vs 4.3). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Supermetrics and Funnelytics offer a free trial?
      Supermetrics offers a free trial. Funnelytics does not.
      What is the starting price of Supermetrics vs Funnelytics?
      Supermetrics starts at $69 /User/Month. Funnelytics starts at $500 /Month.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include GAannotations, Trackier, Hawke AI, Funnel, TapAnalytics.
      What are the top alternatives to Funnelytics?
      Top alternatives to Funnelytics include Funnel.io, Pathmatics, Oviond, Pega Marketing, Windsor.ai.