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SocialPilot vs Metricool Comparison

Last updated:

SocialPilot

3.9(741 reviews)

Starting at $25.50 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

SocialPilot is a complete social media management software for brands and agencies. Its all-in-one social media scheduling, publishing, analytics, and reporting allows to automate social media marketing, create power-pac…

Metricool

4.6(5 reviews)

Starting at $12 /Month

  • Individuals
  • Freelancers / Consultants

The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summari…

Metricool leads on user satisfaction with a 4.6-star rating across 5 reviews.

SocialPilot vs Metricool — at a glance

FeatureSocialPilotMetricool
Rating3.9 / 54.6 / 5
Reviews7415
Starting price$25.50 /Month$12 /Month
Free trial Yes No
Free version No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessIndividuals, Freelancers / Consultants, Medium Business
CategorySocial Media Management SoftwareSocial Media Analytics Tools
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyUSGlobal

Key differences between SocialPilot and Metricool

  • Pricing: SocialPilot starts at $25.50 /Month, while Metricool starts at $12 /Month.
  • Free trial: SocialPilot offers a free trial; Metricool does not.
  • Target audience: SocialPilot is built for Freelancers / Consultants and Large Enterprises, while Metricool targets Individuals and Freelancers / Consultants.
  • User satisfaction: Metricool scores higher with a 4.6-star average.
  • Deployment: SocialPilot supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Metricool supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

SocialPilot vs Metricool — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Social Media Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

SocialPilot - Social Media Management Software
Talk to an expert
Talk to an expert
Metricool - Social Media Analytics Tools
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

SocialPilot

Best for streamlined social media scheduling and bulk publishing with analytics.

Choose if
  • You manage social media for small to medium marketing agencies or teams.
  • You need to publish thousands of posts simultaneously across platforms.
  • You want integrated analytics and reporting alongside scheduling and publishing.
Consider alternatives if
  • Your company requires advanced enterprise-level customization and integrations.
  • You need extensive CRM or sales platform integration within your social tool.

Metricool

Best for real-time social media tracking with simple, visual performance summaries.

Choose if
  • You need live monitoring of social media activity while managing posts.
  • You want an easy-to-use tool combining competitor comparison and performance metrics.
  • Your team is small to mid-sized and prefers a streamlined setup with low complexity.
Consider alternatives if
  • You require advanced, enterprise-grade analytics beyond basic summaries.
  • Your company needs deep integrations with multiple complex enterprise systems.

SocialPilot: Best for streamlined social media scheduling and bulk publishing with analytics. Metricool: Best for real-time social media tracking with simple, visual performance summaries.

Description

SocialPilot is a complete social media management software for brands and agencies. Its all-in-one social media scheduling, publishing, analytics, and reporting allows to automate social ... Read More about SocialPilot

The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides ... Read More about Metricool

Entry Level Pricing

  • Starts from $25.50 , Billed Yearly
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.4/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.6

(5)

Best Company Size

Small BusinessMedium Business
1-50 employees51-500 employees
Get pricing help
Get pricing help

Software Demo

Demo

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How do SocialPilot and Metricool Compare on Features?

Total Features

9 Features

0 Features

Unique Features

No unique features

No features

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Get Quote

Compare SocialPilot and Metricool on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $25.50 , Billed Yearly
      • $12 , Billed Yearly

      Pricing Plans

      • Free

        • Brands: 1 Brand

        • Instagram: 1 account

        • Facebook: 1 page or group

        Show more +

      • Pro 5

        • Brands: 5 Brands

        • Instagram: 5 accounts

        • Facebook: 5 pages or groups

        Show more +

      • Pro 10

        • Brands: 10 Brands

        • Instagram: 10 accounts

        • Facebook: 10 pages or groups

        Show more +

      • Browse all pricing plans

      Pricing Page

      SocialPilot pricing
      Metricool pricing

      Other Details

      Organization Types supported

      • Individuals
      • Medium Business
      • Small Business
      • Large Enterprises
      • Freelancers
      • Individuals
      • Medium Business
      • Small Business
      • Large Enterprises
      • Freelancers

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      SocialPilot User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      506

      168

      20

      15

      21

      3

      3

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users appreciate the comprehensive scheduling and analytics features but express concerns about pricing transparency and overall satisfaction.

      What buyers like

      • Comprehensive scheduling
      • Analytics and reporting
      • Bulk publishing capability

      Common complaints

      • Pricing transparency
      • User satisfaction

      Buyer sentiment

      Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity.

      What buyers like

      • Ease of use
      • Real-time social media tracking
      • Visual performance summaries

      Common complaints

      • Limited advanced analytics
      • Unclear pricing

      Pros and Cons

      • All-in-one social media scheduling and publishing

      • Powerful analytics and reporting tools

      • Ability to publish thousands of posts simultaneously

      • Lack of publicly available pricing information

      • Average user rating indicating mixed user satisfaction

      • Real-time social media activity tracking

      • Visual and statistical performance summaries

      • Easy-to-use interface combining multiple key components

      • Limited advanced analytics features

      • Pricing details not fully transparent

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Walmart

      Walmart

      Automattic

      Automattic

      Schneider Electric

      Schneider Electric

      Nike

      Nike

      Canon

      Canon

      Adidas

      Adidas

      Media and Screenshots

      Screenshots

      SocialPilot URL shortner

      2 Screenshots

      Social Media Insights

      3 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      3 Videos

      Top Alternatives to SocialPilot and Metricool in 2026

      Expand your shortlist

      Add another option to compare side by side

      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, SocialPilot or Metricool?
      Metricool edges out the other on user ratings (4.6 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do SocialPilot and Metricool offer a free trial?
      SocialPilot offers a free trial. Metricool does not.
      What is the starting price of SocialPilot vs Metricool?
      SocialPilot starts at $25.50 /Month. Metricool starts at $12 /Month.
      What are the top alternatives to SocialPilot?
      Top alternatives to SocialPilot include Zoho Social, Crowdfire, SocialBee, Loomly, Hootsuite.
      What are the top alternatives to Metricool?
      Top alternatives to Metricool include Social Opinion, TrueSocialMetrics, Sprout Social, AgoraPulse, SocialPilot.

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