Optimizely vs Webtrends Optimize vs Concurra vs VWO Testing Comparison

Last updated: May 20, 2026

Optimizely

4.3(806 reviews)

Starting at Contact for pricing

Freelancers / Consultants
Large Enterprises

Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. This allows any online busines…

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Webtrends Optimize

4.9(122 reviews)

Starting at Contact for pricing

Free Trial
Individuals
Large Enterprises

Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtre…

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Concurra

3.5(2 reviews)

Starting at $14 /Month

Free Trial
Individuals
Large Enterprises

Concurra AB Testing Software allows to conduct A/B tests for website. Choose the winner of any test before it is completed, allowing to act with certainty, instead of subjectively. It is ideal for landing pages and other…

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VWO Testing

4.4(289 reviews)

Starting at Contact for pricing

Free Trial
Large Enterprises
Medium Business

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on…

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Webtrends Optimize leads on user satisfaction with a 4.9-star rating across 122 reviews.

Optimizely vs Webtrends Optimize vs Concurra vs VWO Testing — at a glance

Feature	Optimizely	Webtrends Optimize	Concurra	VWO Testing
Rating	4.3 / 5	4.9 / 5	3.5 / 5	4.4 / 5
Reviews	806	122	2	289
Starting price	Contact for pricing	Contact for pricing	$14 /Month	Contact for pricing
Free trial	No	Yes	Yes	Yes
Free version	No	No	No	No
Best for	Freelancers / Consultants, Large Enterprises, Medium Business	Individuals, Large Enterprises, Medium Business	Individuals, Large Enterprises, Medium Business	Large Enterprises, Medium Business, Small Business
Category	AB Testing Software	AB Testing Software	AB Testing Software	AB Testing Software
Platforms	SaaS/Web/Cloud, Installed - Mac	SaaS/Web/Cloud	SaaS/Web/Cloud	SaaS/Web/Cloud
API	Available	Available	—	Available
Support modes	24/7 (Live rep), Online	Business Hours, Online	Business Hours, Online	24/7 (Live rep), Online
Certifications	SOC 2, GDPR, ISO 27001	GDPR	—	GDPR
Data residency	Global	Global	Global	Global

Key differences between Optimizely and Webtrends Optimize

Free trial: Webtrends Optimize offers a free trial; Optimizely does not.
Target audience: Optimizely is built for Freelancers / Consultants and Large Enterprises, while Webtrends Optimize targets Individuals and Large Enterprises.
User satisfaction: Webtrends Optimize scores higher with a 4.9-star average.
Deployment: Optimizely supports SaaS/Web/Cloud, Installed - Mac; Webtrends Optimize supports SaaS/Web/Cloud.

Compare Optimizely vs Webtrends Optimize vs Concurra vs VWO Testing — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Optimizely (166) Talk to an expert Talk to an expert	Webtrends Optimize (137) Talk to an expert Talk to an expert	Concurra (2) Talk to an expert Talk to an expert

Free PDF comparison

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Optimizely

Best for mid-to-large teams running flexible A/B tests with minimal developer help.

Choose if

You need an intuitive interface for marketing or product teams to run tests independently.
Your company size is 51+ employees requiring scalable experimentation for e-commerce or UX.
You want intelligent, data-driven change recommendations to optimize website visitor conversions.

Consider alternatives if

You are a freelancer or very small business with a limited budget.
Your team lacks any technical skills needed for advanced testing or HTML tweaks.

Webtrends Optimize

Best for simple, effective website A/B testing with strong support.

Choose if

You need an intuitive, easy-to-use platform for quick test setup and deployment.
Your team values proactive, responsive customer support during optimization projects.
You want built-in product recommendations and social proof features to boost conversions.

Consider alternatives if

You require complex, multi-channel experimentation beyond standard web A/B testing.
You need extensive customization or integrations beyond the platform’s standard capabilities.

Concurra

Best for simple A/B testing with early winner selection on key web pages.

Choose if

You need to identify winning variants before test completion to act quickly.
Your team includes both marketers and developers requiring balanced testing control.
You want a low-complexity, streamlined setup focused on landing and conversion pages.

Consider alternatives if

You require advanced multivariate testing beyond basic A/B capabilities.
Your organization needs transparent pricing and extensive enterprise integrations.

VWO Testing

Best for SMBs needing powerful, visual A/B testing with detailed traffic segmentation.

Choose if

You want a visual editor to create tests without engineering help
Your team needs detailed traffic segmentation for precise conversion insights
You require an all-in-one platform that scales with growing testing needs

Consider alternatives if

You need extensive app integrations beyond a limited marketplace
Your team lacks technical support and struggles with complex test analysis

Optimizely: Best for mid-to-large teams running flexible A/B tests with minimal developer help. Webtrends Optimize: Best for simple, effective website A/B testing with strong support.

Description	Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. ... Read More about Optimizely	Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page ... Read More about Webtrends Optimize	Concurra AB Testing Software allows to conduct A/B tests for website. Choose the winner of any test before it is completed, allowing to act with certainty, instead of subjectively. It is ... Read More about Concurra	VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data ... Read More about VWO Testing
Entry Level Pricing	Not Available	Not Available	Starts from $14 , Billed Yearly	Not Available
Free Trial Availability	No free trial	Get Free Trial	Free Trial available	Get Free Trial
Spotsaas Score What's this? ↗	9.8/10	8.6/10	8.4/10	8.8/10
User Ratings Based on verified Spotsaas reviews	4.3 (806)	4.9 (122)	3.5 (2)	4.4 (289)
Best Company Size	51-500 employees500+ employees	Small BusinessLarge Enterprises	Small BusinessMedium Business	Small BusinessMedium Business
	Get pricing help	Get pricing help	Get pricing help	Visit website

Software Demo

Demo			Concurra has not given any software demo yet If you're the owner of this profile, add your demo.Contact us

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How do Optimizely, Webtrends Optimize, Concurra and VWO Testing Compare on Features?

Total Features	9 Features	9 Features	9 Features	10 Features
Unique Features	No unique features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Get Quote	Visit website

Compare Optimizely, Webtrends Optimize, Concurra and VWO Testing on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	Not Available	Not Available	$14 , Billed Yearly	Not Available
Pricing Plans	Not Available	Not Available	Observer Get Started 1 Website 10,000 User sessions Unlimited Heatmaps & Livemaps Show more + Observer Pro Get Started 1 Website 25,000 User sessions Unlimited Heatmaps & Livemaps Show more + Scientist Get Started 1 Website 50,000 User sessions Unlimited Heatmaps & Livemaps Show more +	Not Available
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Freelancers Small Business Large Enterprises Medium Business Individuals	Freelancers Small Business Large Enterprises Medium Business Individuals	Freelancers Small Business Large Enterprises Medium Business Individuals	Freelancers Small Business Large Enterprises Medium Business Individuals
Platforms Supported	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Not Available	Available
	Get help choosing	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	—	—
HIPAA	✗ No	—	✗ No
GDPR	✓ Yes	✓ Yes	—
ISO 27001	✓ Yes	—	—
Single Sign-On (SSO)	✓ Yes	—	—
Multi-Factor Auth (MFA)	✓ Yes	—	—
Data Encryption	✓ Yes	—	—
Audit Logs	✓ Yes	—	—
Data Residency	🌐 Global	🌐 Global	🌐 Global

Optimizely vs Webtrends Optimize vs Concurra User Reviews & Rating Comparison

User Ratings	4.3 (based on 806 reviews)	4.9 (based on 122 reviews)	3.5 (based on 2 reviews)	4.4 (based on 289 reviews)
Rating Distribution	111 46 5 1 3	132 5 0 0 0	0 1 1 0 0	228 126 16 4 8
Spotsaas Editor’s POV generated by AI	Buyer sentiment Users generally appreciate Optimizely's ease of use and strong support but note concerns about pricing and technical limitations for advanced testing. What buyers like Ease of use Customer support Flexibility in running experiments Common complaints Pricing and cost concerns Technical challenges with advanced features	Buyer sentiment Users consistently praise Webtrends Optimize for its ease of use, excellent support, and valuable built-in features, resulting in high satisfaction. What buyers like Ease of use Customer support Built-in product recommendations Common complaints Pricing transparency Limited advanced customization	Buyer sentiment Limited user feedback with moderate satisfaction and some uncertainty due to lack of detailed reviews. What buyers like Early winner selection Ease of use Control over test variants Common complaints Lack of detailed user feedback Pricing transparency	Buyer sentiment Overall positive sentiment highlights ease of use and powerful features, tempered by some concerns over analysis complexity and integration limitations. What buyers like Ease of use Powerful visual editor Detailed traffic segmentation Common complaints Complexity of test analysis Limited integrations marketplace
Pros and Cons	Ability to run A/B tests without developer assistance Intuitive user interface suitable for non-developers Responsive customer support with prompt bug fixes Pricing perceived as high and not transparent Requires some HTML knowledge for advanced testing features	Intuitive and simple platform enabling easy onboarding and usage First-class, proactive, and responsive customer support Built-in product recommendations and social proof features Limited publicly available pricing details requiring sales engagement No significant cons reported but may lack advanced enterprise customization	Ability to choose test winners before completion Designed for both marketers and developers Full control over variant accessibility Limited user reviews and feedback available No publicly available pricing information	Powerful visual editor enabling test creation without engineering resources User-friendly traffic segmentation and detailed experiment analysis Comprehensive all-in-one platform that scales with user needs Test analysis can be difficult to interpret accurately Features and customizations may intimidate newcomers without support
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Optimizely_customers_0 Optimizely_customers_1 Optimizely_customers_2	Microsoft Bupa LNER	No Customers information available.	VWO Testing_customers_0 VWO Testing_customers_1 VWO Testing_customers_2

Media and Screenshots

Screenshots	11 Screenshots	No screenshots available.	No screenshots available.
Videos	1 Videos	3 Videos	No videos available.

Alternatives

Alternatives	VWO Testing 4.4 AB Tasty 4.5 Google Optimize 4.1	VWO Testing 4.4 Optimizely 4.3 AB Tasty 4.5	VWO Testing 4.4 Optimizely 4.3 AB Tasty 4.5	Optimizely 4.3 Apptimize 4.2 AB Tasty 4.5

Frequently asked questions

Which is better, Optimizely or Webtrends Optimize?: Webtrends Optimize edges out the other on user ratings (4.9 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Optimizely and Webtrends Optimize offer a free trial?: Webtrends Optimize offers a free trial. Optimizely does not.
What is the starting price of Optimizely vs Webtrends Optimize?: Optimizely starts at Contact for pricing. Webtrends Optimize starts at Contact for pricing.
What are the top alternatives to Optimizely?: Top alternatives to Optimizely include VWO Testing, AB Tasty, Google Optimize, Webtrends Optimize, Adobe Target.
What are the top alternatives to Webtrends Optimize?: Top alternatives to Webtrends Optimize include VWO Testing, Optimizely, AB Tasty, Maxymizely, Google Optimize.

Optimizely vs Webtrends Optimize vs Concurra vs VWO Testing Comparison

Optimizely

Webtrends Optimize

Concurra

VWO Testing

Optimizely vs Webtrends Optimize vs Concurra vs VWO Testing — at a glance

Key differences between Optimizely and Webtrends Optimize

Compare Optimizely vs Webtrends Optimize vs Concurra vs VWO Testing — and walk away knowing which one fits.

Optimizely

Webtrends Optimize

Concurra

Download this Optimizely vs Webtrends Optimize vs Concurra vs VWO Testing comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Optimizely, Webtrends Optimize, Concurra and VWO Testing Compare on Features?

Compare Optimizely, Webtrends Optimize, Concurra and VWO Testing on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Optimizely vs Webtrends Optimize vs Concurra User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Ab Testing Software

Frequently asked questions